The Mediating Role of Loyalty Between Gaming Addiction and the Intention to Purchase Online Mobile Apps
Background: Game developers' revenue greatly relies on in-game purchases, which are influenced by consumer experience, lifestyle, and perceived risk. Nevertheless, the increasing prevalence of addiction to online mobile gaming has raised concerns about how it could affect player behaviour and...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Mass Communication, University of Nigeria
2024-12-01
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| Series: | Ianna Journal of Interdisciplinary Studies |
| Subjects: | |
| Online Access: | https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/319 |
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