Advertising as a tool to stimulate the sales market of construction company services

Advertising as a tool to stimulate the sales market of construction company services

The article studies the role of advertising as a tool to stimulate the market of sales of construction organization services on the example of two large companies: PJSC «PIK C3», LLC «Donstroy». The urgency of this study is due to the constant growth of demand for residential real estate, which r...

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Bibliographic Details
Main Authors: N. M. Suray, M. A. Vasilenko
Format: Article
Language:English
Published: Omsk State Technical University, Federal State Autonomous Educational Institution of Higher Education 2024-09-01
Series:Омский научный вестник: Серия "Общество. История. Современность"
Subjects:
advertising
advertising tools
business
competitors
construction organization
sales market
target audience
Online Access:https://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2024/%D0%A2.9,%20%E2%84%96%203%20(%D0%9E%D0%98%D0%A1)/165-170%20%D0%A1%D1%83%D1%80%D0%B0%D0%B9%20%D0%9D.%20%D0%9C.,%20%D0%92%D0%B0%D1%81%D0%B8%D0%BB%D0%B5%D0%BD%D0%BA%D0%BE%20%D0%9C.%20%D0%90..pdf
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