Advertising as a tool to stimulate the sales market of construction company services
The article studies the role of advertising as a tool to stimulate the market of sales of construction organization services on the example of two large companies: PJSC «PIK C3», LLC «Donstroy». The urgency of this study is due to the constant growth of demand for residential real estate, which r...
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| Format: | Article |
| Language: | English |
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Omsk State Technical University, Federal State Autonomous Educational Institution of Higher Education
2024-09-01
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| Series: | Омский научный вестник: Серия "Общество. История. Современность" |
| Subjects: | |
| Online Access: | https://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2024/%D0%A2.9,%20%E2%84%96%203%20(%D0%9E%D0%98%D0%A1)/165-170%20%D0%A1%D1%83%D1%80%D0%B0%D0%B9%20%D0%9D.%20%D0%9C.,%20%D0%92%D0%B0%D1%81%D0%B8%D0%BB%D0%B5%D0%BD%D0%BA%D0%BE%20%D0%9C.%20%D0%90..pdf |
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| _version_ | 1832569143264542720 |
|---|---|
| author | N. M. Suray M. A. Vasilenko |
| author_facet | N. M. Suray M. A. Vasilenko |
| author_sort | N. M. Suray |
| collection | DOAJ |
| description | The article studies the role of advertising as a tool to stimulate the market of sales
of construction organization services on the example of two large companies: PJSC
«PIK C3», LLC «Donstroy». The urgency of this study is due to the constant growth
of demand for residential real estate, which requires effective marketing strategies
to attract customers. The aim of the work is to analyze the methods and techniques
of advertising used by these construction organizations. To achieve this goal, the
following tasks are set: to study the features of advertising campaigns of new
construction companies of economy class — PJSC «PIK C3» and business class —
LLC «Donstroy», to conduct a comparative analysis of their effectiveness, Identify
the main strengths and weaknesses of each strategy. The results of the study led
to the conclusion that advertising plays a key role in the successful promotion of
services of construction organizations in the market. Each company chooses its own unique approach to advertising, taking into account the peculiarities of its target
audience and competitive environment. |
| format | Article |
| id | doaj-art-aa7cb527e898494b87624233d47a04aa |
| institution | Kabale University |
| issn | 2542-0488 2541-7983 |
| language | English |
| publishDate | 2024-09-01 |
| publisher | Omsk State Technical University, Federal State Autonomous Educational Institution of Higher Education |
| record_format | Article |
| series | Омский научный вестник: Серия "Общество. История. Современность" |
| spelling | doaj-art-aa7cb527e898494b87624233d47a04aa2025-02-02T23:15:06ZengOmsk State Technical University, Federal State Autonomous Educational Institution of Higher EducationОмский научный вестник: Серия "Общество. История. Современность"2542-04882541-79832024-09-019316517010.25206/2542-0488-2024-9-3-165-170Advertising as a tool to stimulate the sales market of construction company servicesN. M. Suray0https://orcid.org/0000-0001-6219-4363M. A. Vasilenko1Russian University of Economics named after G. V. PlekhanovRussian University of Economics named after G. V. PlekhanovThe article studies the role of advertising as a tool to stimulate the market of sales of construction organization services on the example of two large companies: PJSC «PIK C3», LLC «Donstroy». The urgency of this study is due to the constant growth of demand for residential real estate, which requires effective marketing strategies to attract customers. The aim of the work is to analyze the methods and techniques of advertising used by these construction organizations. To achieve this goal, the following tasks are set: to study the features of advertising campaigns of new construction companies of economy class — PJSC «PIK C3» and business class — LLC «Donstroy», to conduct a comparative analysis of their effectiveness, Identify the main strengths and weaknesses of each strategy. The results of the study led to the conclusion that advertising plays a key role in the successful promotion of services of construction organizations in the market. Each company chooses its own unique approach to advertising, taking into account the peculiarities of its target audience and competitive environment.https://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2024/%D0%A2.9,%20%E2%84%96%203%20(%D0%9E%D0%98%D0%A1)/165-170%20%D0%A1%D1%83%D1%80%D0%B0%D0%B9%20%D0%9D.%20%D0%9C.,%20%D0%92%D0%B0%D1%81%D0%B8%D0%BB%D0%B5%D0%BD%D0%BA%D0%BE%20%D0%9C.%20%D0%90..pdfadvertisingadvertising toolsbusinesscompetitorsconstruction organizationsales markettarget audience |
| spellingShingle | N. M. Suray M. A. Vasilenko Advertising as a tool to stimulate the sales market of construction company services Омский научный вестник: Серия "Общество. История. Современность" advertising advertising tools business competitors construction organization sales market target audience |
| title | Advertising as a tool to stimulate the sales market of construction company services |
| title_full | Advertising as a tool to stimulate the sales market of construction company services |
| title_fullStr | Advertising as a tool to stimulate the sales market of construction company services |
| title_full_unstemmed | Advertising as a tool to stimulate the sales market of construction company services |
| title_short | Advertising as a tool to stimulate the sales market of construction company services |
| title_sort | advertising as a tool to stimulate the sales market of construction company services |
| topic | advertising advertising tools business competitors construction organization sales market target audience |
| url | https://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2024/%D0%A2.9,%20%E2%84%96%203%20(%D0%9E%D0%98%D0%A1)/165-170%20%D0%A1%D1%83%D1%80%D0%B0%D0%B9%20%D0%9D.%20%D0%9C.,%20%D0%92%D0%B0%D1%81%D0%B8%D0%BB%D0%B5%D0%BD%D0%BA%D0%BE%20%D0%9C.%20%D0%90..pdf |
| work_keys_str_mv | AT nmsuray advertisingasatooltostimulatethesalesmarketofconstructioncompanyservices AT mavasilenko advertisingasatooltostimulatethesalesmarketofconstructioncompanyservices |