Sensorial brand strategies for value co-creation

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Bibliographic Details
Main Authors:	Clarinda Rodrigues, Bertil Hultén, Carlos Brito
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2011-06-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3993/im_en_2011_02_Hulten.pdf
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