Methodological Approach to Assessing Prospects for Strategic Transformation of Retailers
The article presents a methodological approach to assessing prospects for strategic transformation of retailers by creating free competition for fundamentally new markets, which are – the blue oceans. The approach was developed in agreement with the principles of the matrix method using modern attri...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | deu |
| Published: |
Taras Shevchenko National University of Kyiv
2019-06-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2019/10/204-51-56.pdf |
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