Effects of Organizational Culture on Employer Attractiveness of Hotel Firms: Topic Modeling Approach

As the acquisition and retention of motivated and skilled employees are key to the high performance of hotel firms, employer attractiveness of hotel firms is a critical factor in achieving competitive advantage. Focusing on organizational culture, this study analyzes how different cultural attribute...

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Main Authors: Kyoung-Joo Lee, Sun-Yong Choi
Format: Article
Language:English
Published: Wiley 2022-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2022/4402673
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author Kyoung-Joo Lee
Sun-Yong Choi
author_facet Kyoung-Joo Lee
Sun-Yong Choi
author_sort Kyoung-Joo Lee
collection DOAJ
description As the acquisition and retention of motivated and skilled employees are key to the high performance of hotel firms, employer attractiveness of hotel firms is a critical factor in achieving competitive advantage. Focusing on organizational culture, this study analyzes how different cultural attributes affect hotel firms’ attractiveness as employers. For the empirical analysis, this study collected 54,040 reviews of 157 large hotel chains and firms from Glassdoor in the United States. This study combines an unsupervised machine learning tool for topic modeling (latent Dirichlet allocation) with the coding process of researchers to measure the different cultural attributes of hotel firms. The research results show the positive and significant impact of four cultural attributes—collaborative, employee development, fair compensation, and customer focus—on employer attractiveness measured by both users’ employer satisfaction and recommendations to friends. In contrast, an innovation culture has no significant effect on attractiveness.
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spelling doaj-art-a97f714a90c3469ba1d1bf708bcfeb3b2025-02-03T05:53:29ZengWileyComplexity1099-05262022-01-01202210.1155/2022/4402673Effects of Organizational Culture on Employer Attractiveness of Hotel Firms: Topic Modeling ApproachKyoung-Joo Lee0Sun-Yong Choi1Department of Tourism ManagementDepartment of Financial MathematicsAs the acquisition and retention of motivated and skilled employees are key to the high performance of hotel firms, employer attractiveness of hotel firms is a critical factor in achieving competitive advantage. Focusing on organizational culture, this study analyzes how different cultural attributes affect hotel firms’ attractiveness as employers. For the empirical analysis, this study collected 54,040 reviews of 157 large hotel chains and firms from Glassdoor in the United States. This study combines an unsupervised machine learning tool for topic modeling (latent Dirichlet allocation) with the coding process of researchers to measure the different cultural attributes of hotel firms. The research results show the positive and significant impact of four cultural attributes—collaborative, employee development, fair compensation, and customer focus—on employer attractiveness measured by both users’ employer satisfaction and recommendations to friends. In contrast, an innovation culture has no significant effect on attractiveness.http://dx.doi.org/10.1155/2022/4402673
spellingShingle Kyoung-Joo Lee
Sun-Yong Choi
Effects of Organizational Culture on Employer Attractiveness of Hotel Firms: Topic Modeling Approach
Complexity
title Effects of Organizational Culture on Employer Attractiveness of Hotel Firms: Topic Modeling Approach
title_full Effects of Organizational Culture on Employer Attractiveness of Hotel Firms: Topic Modeling Approach
title_fullStr Effects of Organizational Culture on Employer Attractiveness of Hotel Firms: Topic Modeling Approach
title_full_unstemmed Effects of Organizational Culture on Employer Attractiveness of Hotel Firms: Topic Modeling Approach
title_short Effects of Organizational Culture on Employer Attractiveness of Hotel Firms: Topic Modeling Approach
title_sort effects of organizational culture on employer attractiveness of hotel firms topic modeling approach
url http://dx.doi.org/10.1155/2022/4402673
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AT sunyongchoi effectsoforganizationalcultureonemployerattractivenessofhotelfirmstopicmodelingapproach