THE ROLE OF INFORMATION AGENCIES IN MODERN MASS MEDIA
Modern political sociology covers in detail the issues of formation of public opinion in the traditional media - TV, press, and radio. But the problem of direct influence of informational agencies on target audience remains fairly undeveloped. The role of information agencies in mass communication h...
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| Format: | Article |
| Language: | English |
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Saint Petersburg Electrotechnical University
2018-04-01
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| Series: | Дискурс |
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| Online Access: | https://discourse.elpub.ru/jour/article/view/175 |
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| _version_ | 1849394294784262144 |
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| author | M. G. Madera |
| author_facet | M. G. Madera |
| author_sort | M. G. Madera |
| collection | DOAJ |
| description | Modern political sociology covers in detail the issues of formation of public opinion in the traditional media - TV, press, and radio. But the problem of direct influence of informational agencies on target audience remains fairly undeveloped. The role of information agencies in mass communication has undergone a number of changes over the previous two decades. The dynamics and nature of these changes are identified in the framework of this article. Thanks to the progress of science and technology, news agencies, bypassing the media, have become able to establish links with the end consumer of the news. Researchers are required to "reassemble links" of the classical communication model: the source of information - the message - the transmitting channel (news agency) - the information interpreter (media) - the recipients of the message (the audience). |
| format | Article |
| id | doaj-art-a9400c5bc8a744ceac2fce42e2103ff7 |
| institution | Kabale University |
| issn | 2412-8562 2658-7777 |
| language | English |
| publishDate | 2018-04-01 |
| publisher | Saint Petersburg Electrotechnical University |
| record_format | Article |
| series | Дискурс |
| spelling | doaj-art-a9400c5bc8a744ceac2fce42e2103ff72025-08-20T03:40:01ZengSaint Petersburg Electrotechnical UniversityДискурс2412-85622658-77772018-04-0142697410.32603/2412-8562-2018-4-2-69-74174THE ROLE OF INFORMATION AGENCIES IN MODERN MASS MEDIAM. G. Madera0Saint Petersburg Electrotechnical University «LETI»Modern political sociology covers in detail the issues of formation of public opinion in the traditional media - TV, press, and radio. But the problem of direct influence of informational agencies on target audience remains fairly undeveloped. The role of information agencies in mass communication has undergone a number of changes over the previous two decades. The dynamics and nature of these changes are identified in the framework of this article. Thanks to the progress of science and technology, news agencies, bypassing the media, have become able to establish links with the end consumer of the news. Researchers are required to "reassemble links" of the classical communication model: the source of information - the message - the transmitting channel (news agency) - the information interpreter (media) - the recipients of the message (the audience).https://discourse.elpub.ru/jour/article/view/175news agencymediamass mediainformationnewspublic opinionimpact |
| spellingShingle | M. G. Madera THE ROLE OF INFORMATION AGENCIES IN MODERN MASS MEDIA Дискурс news agency media mass media information news public opinion impact |
| title | THE ROLE OF INFORMATION AGENCIES IN MODERN MASS MEDIA |
| title_full | THE ROLE OF INFORMATION AGENCIES IN MODERN MASS MEDIA |
| title_fullStr | THE ROLE OF INFORMATION AGENCIES IN MODERN MASS MEDIA |
| title_full_unstemmed | THE ROLE OF INFORMATION AGENCIES IN MODERN MASS MEDIA |
| title_short | THE ROLE OF INFORMATION AGENCIES IN MODERN MASS MEDIA |
| title_sort | role of information agencies in modern mass media |
| topic | news agency media mass media information news public opinion impact |
| url | https://discourse.elpub.ru/jour/article/view/175 |
| work_keys_str_mv | AT mgmadera theroleofinformationagenciesinmodernmassmedia AT mgmadera roleofinformationagenciesinmodernmassmedia |