City Tourism Product Development and Marketing: The Case of the Provincial Capital city of Mahikeng
This article explores the city tourism product composition of Mahikeng, the capital city of South Africa’s North West Province. Its goal is twofold: to capture the industry’s views on the city’s current urban tourism product offering and to identify the necessary marketing activities for tourism de...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
WSB Poznań
2023-12-01
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| Series: | Studia Periegetica |
| Subjects: | |
| Online Access: | https://journals.wsb.poznan.pl/index.php/sp/article/view/608 |
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