Evaluating consumers benefits in electronic-commerce using fuzzy TOPSIS
Online platforms are preferred by customers when choosing and buying products. The contemporary digital era is witness to e-commerce platforms. Customers rely on various aspects of an e-commerce website for their needs. Sometimes they get more benefit from other digital platforms. This research focu...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2025-03-01
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| Series: | Results in Control and Optimization |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666720725000219 |
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| author | Rakesh Kumar Janjhyam Venkata Naga Ramesh Sachi Nandan Mohanty Muhammad Rafiq Iskandar Shernazarov M. Ijaz Khan |
| author_facet | Rakesh Kumar Janjhyam Venkata Naga Ramesh Sachi Nandan Mohanty Muhammad Rafiq Iskandar Shernazarov M. Ijaz Khan |
| author_sort | Rakesh Kumar |
| collection | DOAJ |
| description | Online platforms are preferred by customers when choosing and buying products. The contemporary digital era is witness to e-commerce platforms. Customers rely on various aspects of an e-commerce website for their needs. Sometimes they get more benefit from other digital platforms. This research focusses on how consumers can benefit from digital platforms. The study explores how consumers can embrace a website by leveraging various factors on an online business. The study identified five advantage factors, each offering six benefits, based on previous literature reviews. The study conducted interviews with E-marketing experts based on a questionnaire. This Research used Fuzzy TOPSIS method to determined ranking of most advantageous factor. The factors that provide advantages include usability, service quality, information quality, and online trust. The research analyses the ranking of these factors based on results. The research finds that usability of a website, i.e., functionality, efficiency, and search mechanism, is the most important advantage factor. This research is useful for businesspeople who engage in e-commerce platforms. The study explores future scope of research like cost, time, and regional issues on different products and regions. |
| format | Article |
| id | doaj-art-a8ccf52780e3414db8800d2b5a39a961 |
| institution | Kabale University |
| issn | 2666-7207 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Results in Control and Optimization |
| spelling | doaj-art-a8ccf52780e3414db8800d2b5a39a9612025-02-04T04:10:37ZengElsevierResults in Control and Optimization2666-72072025-03-0118100535Evaluating consumers benefits in electronic-commerce using fuzzy TOPSISRakesh Kumar0Janjhyam Venkata Naga Ramesh1Sachi Nandan Mohanty2Muhammad Rafiq3Iskandar Shernazarov4M. Ijaz Khan5Uttaranchal Institute of management Uttaranchal University, Dehradun, Uttarakhand, IndiaDepartment of CSE, Graphic Era Hill University, Dehradun, 248002, India; Department of CSE, Graphic Era Deemed To Be University , Dehradun, 248002, Uttarakhand, IndiaSchool of Computer Science & Engineering (SCOPE), VIT-AP University, Amaravati, Andhra Pradesh, IndiaCollege of Business Administration, Prince Mohammad Bin Fahd University KSADepartment of Chemistry and Its Teaching Methods, Tashkent State Pedagogical University, Tashkent, UzbekistanDepartment of Mechanical Engineering, College of Engineering, Prince Mohammad Bin Fahd University, Al-Khobar, Saudi Arabia; Corresponding author.Online platforms are preferred by customers when choosing and buying products. The contemporary digital era is witness to e-commerce platforms. Customers rely on various aspects of an e-commerce website for their needs. Sometimes they get more benefit from other digital platforms. This research focusses on how consumers can benefit from digital platforms. The study explores how consumers can embrace a website by leveraging various factors on an online business. The study identified five advantage factors, each offering six benefits, based on previous literature reviews. The study conducted interviews with E-marketing experts based on a questionnaire. This Research used Fuzzy TOPSIS method to determined ranking of most advantageous factor. The factors that provide advantages include usability, service quality, information quality, and online trust. The research analyses the ranking of these factors based on results. The research finds that usability of a website, i.e., functionality, efficiency, and search mechanism, is the most important advantage factor. This research is useful for businesspeople who engage in e-commerce platforms. The study explores future scope of research like cost, time, and regional issues on different products and regions.http://www.sciencedirect.com/science/article/pii/S2666720725000219ConsumersElectronic commerceOnline trustDigitalizationBusiness |
| spellingShingle | Rakesh Kumar Janjhyam Venkata Naga Ramesh Sachi Nandan Mohanty Muhammad Rafiq Iskandar Shernazarov M. Ijaz Khan Evaluating consumers benefits in electronic-commerce using fuzzy TOPSIS Results in Control and Optimization Consumers Electronic commerce Online trust Digitalization Business |
| title | Evaluating consumers benefits in electronic-commerce using fuzzy TOPSIS |
| title_full | Evaluating consumers benefits in electronic-commerce using fuzzy TOPSIS |
| title_fullStr | Evaluating consumers benefits in electronic-commerce using fuzzy TOPSIS |
| title_full_unstemmed | Evaluating consumers benefits in electronic-commerce using fuzzy TOPSIS |
| title_short | Evaluating consumers benefits in electronic-commerce using fuzzy TOPSIS |
| title_sort | evaluating consumers benefits in electronic commerce using fuzzy topsis |
| topic | Consumers Electronic commerce Online trust Digitalization Business |
| url | http://www.sciencedirect.com/science/article/pii/S2666720725000219 |
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