Using an inferior decoy alternative to nudge COVID-19 vaccination

Using an inferior decoy alternative to nudge COVID-19 vaccination

Abstract Optimizing vaccine uptake is a public health challenge that requires the implementation of effective strategies. The asymmetric dominance (or decoy) effect describes the increasing likelihood of selecting an option when a clearly inferior alternative is offered. Therefore, we aimed to test...

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Bibliographic Details
Main Authors: Aikaterini Grimani, Sandro T. Stoffel, Christian von Wagner, Falko F. Sniehotta, Ivo Vlaev
Format: Article
Language:English
Published: Nature Portfolio 2025-01-01
Series:Scientific Reports
Subjects:
Decision making
Nudge
Decoy effect
Asymmetric dominance effect
Vaccination hesitancy
COVID-19
Online Access:https://doi.org/10.1038/s41598-024-84853-8
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