Comparative Forecasting Demand For Robusta Ground Coffee Product in SME SL Malang Regency Using Holt-Winters Exponential Smoothing and Seasonal ARIMA Method

Small Medium Enterprise SL (SME SL) has a fluctuating volume of demand for ground coffee and to forecast demand for the following month, they only use the owner's intuition, so they cannot ensure the availability of product stocks precisely. Therefore, the use of accurate forecasting methods is...

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Main Authors: Annisa Zahara Lutfi, Heptari Elita Dewi, Djoko Koestiono, Ajeng Rizqya Shabrina, Aleisha Julia Deme Anak Julin
Format: Article
Language:English
Published: University of Brawijaya 2025-07-01
Series:Habitat
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Online Access:https://habitat.ub.ac.id/index.php/habitat/article/view/3731
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author Annisa Zahara Lutfi
Heptari Elita Dewi
Djoko Koestiono
Ajeng Rizqya Shabrina
Aleisha Julia Deme Anak Julin
author_facet Annisa Zahara Lutfi
Heptari Elita Dewi
Djoko Koestiono
Ajeng Rizqya Shabrina
Aleisha Julia Deme Anak Julin
author_sort Annisa Zahara Lutfi
collection DOAJ
description Small Medium Enterprise SL (SME SL) has a fluctuating volume of demand for ground coffee and to forecast demand for the following month, they only use the owner's intuition, so they cannot ensure the availability of product stocks precisely. Therefore, the use of accurate forecasting methods is necessary for forecasting in the future. The purpose of this research is to describe the demand forecasting for robusta ground coffee in SME SL, analyze the demand forecasting for robusta ground coffee products in SME SL and compare the value of forecasting accuracy to get the best forecasting method. Determination of the sample using judgment sampling is the owner of SME SL. The data used is ground coffee demand data for the period January 2015 to August 2022. The forecasting methods used is Holt-Winters Exponential Smoothing and SARIMA. The results showed that SME SL applies executive opinion for forecasting, and the best model for forecasting product demand is the SARIMA model (0,1,1) (0,1,1)12, because it produces an MSE error value of 1.8868 and a MAPE value of 0.20% with the highest demand in January 2023 of 866.32 kg. Suggestions for SME SL to increase demand for their products by applying the SARIMA method, developing appropriate process and capacity planning strategies and making the best use of existing tourism opportunities.
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spelling doaj-art-a86909cfa7be48ec8802d7b7a1e9b35f2025-08-20T03:01:41ZengUniversity of BrawijayaHabitat0853-51672338-20072025-07-013629410410.21776/ub.habitat.2025.036.2.83528Comparative Forecasting Demand For Robusta Ground Coffee Product in SME SL Malang Regency Using Holt-Winters Exponential Smoothing and Seasonal ARIMA MethodAnnisa Zahara Lutfi0Heptari Elita Dewi1Djoko Koestiono2Ajeng Rizqya Shabrina3Aleisha Julia Deme Anak Julin4Faculty of Agriculture, Universitas Brawijaya, IndonesiaFaculty of Agriculture, Universitas Brawijaya, IndonesiaFaculty of Agriculture, Universitas Brawijaya, IndonesiaRegis Collage, Weston, Massachusetts, USAUniversity of Putra Malaysia, MalaysiaSmall Medium Enterprise SL (SME SL) has a fluctuating volume of demand for ground coffee and to forecast demand for the following month, they only use the owner's intuition, so they cannot ensure the availability of product stocks precisely. Therefore, the use of accurate forecasting methods is necessary for forecasting in the future. The purpose of this research is to describe the demand forecasting for robusta ground coffee in SME SL, analyze the demand forecasting for robusta ground coffee products in SME SL and compare the value of forecasting accuracy to get the best forecasting method. Determination of the sample using judgment sampling is the owner of SME SL. The data used is ground coffee demand data for the period January 2015 to August 2022. The forecasting methods used is Holt-Winters Exponential Smoothing and SARIMA. The results showed that SME SL applies executive opinion for forecasting, and the best model for forecasting product demand is the SARIMA model (0,1,1) (0,1,1)12, because it produces an MSE error value of 1.8868 and a MAPE value of 0.20% with the highest demand in January 2023 of 866.32 kg. Suggestions for SME SL to increase demand for their products by applying the SARIMA method, developing appropriate process and capacity planning strategies and making the best use of existing tourism opportunities.https://habitat.ub.ac.id/index.php/habitat/article/view/3731coffeedemand forecastingholt-winter exponential smoothingsarima
spellingShingle Annisa Zahara Lutfi
Heptari Elita Dewi
Djoko Koestiono
Ajeng Rizqya Shabrina
Aleisha Julia Deme Anak Julin
Comparative Forecasting Demand For Robusta Ground Coffee Product in SME SL Malang Regency Using Holt-Winters Exponential Smoothing and Seasonal ARIMA Method
Habitat
coffee
demand forecasting
holt-winter exponential smoothing
sarima
title Comparative Forecasting Demand For Robusta Ground Coffee Product in SME SL Malang Regency Using Holt-Winters Exponential Smoothing and Seasonal ARIMA Method
title_full Comparative Forecasting Demand For Robusta Ground Coffee Product in SME SL Malang Regency Using Holt-Winters Exponential Smoothing and Seasonal ARIMA Method
title_fullStr Comparative Forecasting Demand For Robusta Ground Coffee Product in SME SL Malang Regency Using Holt-Winters Exponential Smoothing and Seasonal ARIMA Method
title_full_unstemmed Comparative Forecasting Demand For Robusta Ground Coffee Product in SME SL Malang Regency Using Holt-Winters Exponential Smoothing and Seasonal ARIMA Method
title_short Comparative Forecasting Demand For Robusta Ground Coffee Product in SME SL Malang Regency Using Holt-Winters Exponential Smoothing and Seasonal ARIMA Method
title_sort comparative forecasting demand for robusta ground coffee product in sme sl malang regency using holt winters exponential smoothing and seasonal arima method
topic coffee
demand forecasting
holt-winter exponential smoothing
sarima
url https://habitat.ub.ac.id/index.php/habitat/article/view/3731
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