Reklama v českých zemích v 19. století jako příklad akulturačního přenosu hospodářské inovace
The study explains some aspects of thedevelopment of Czech modern advertising in the19th century. The study uses an analysis of the discourseabout the content of the term “reklama”(ie advertising). Author criticizes professionallyunsubstantiated thesis about historical origin ofCzech modern advertis...
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| Main Author: | |
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| Format: | Article |
| Language: | ces |
| Published: |
University of West Bohemia, Pilsen
2014-12-01
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| Series: | AntropoWebzin |
| Subjects: | |
| Online Access: | http://www.antropoweb.cz/webzin/index.php/webzin/article/view/197/202 |
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