THE PERCEPTION OF ROMANIA AS A WINE PRODUCING COUNTRY – A PERSPECTIVE OF INTERNATIONAL WINE SPECIALISTS
On an increasingly competitive world wine market, faced with the decrease in consumption, the orientation of consumers (especially younger ones) towards other types of drinks and overproduction, the battle between the wine producing countries is more intense than ever. The vast majority of these cou...
Saved in:
| Main Authors: | Daniel Marian MICU, Georgiana Armenița ARGHIROIU, Silviu BECIU |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2025-01-01
|
| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.25_1/Art64.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
THE DEVELOPMENT OF A BRAND STRATEGY FOR THE ROMANIAN WINE INDUSTRY – A PERSPECTIVE FROM ROMANIAN WINE EXPORTERS
by: Daniel Marian MICU, et al.
Published: (2024-01-01) -
Competitive Advantage in the World of Wine—An Analysis of Differentiation Strategies Developed by Sectoral Brands in the Global Market
by: Daniel Marian Micu, et al.
Published: (2025-05-01) -
STUDY ABOUT EVOLUTION OF THE ROMANIAN RAPESEED MARKET AND ROMANIA'S POSITION IN THE INTERNATIONAL TRADE WITH RAPESEED
by: Silviu BECIU, et al.
Published: (2023-01-01) -
CHALLENGES FOR THE PORK SECTOR IN ROMANIA
by: Silviu BECIU, et al.
Published: (2019-01-01) -
STUDY ON BRAND STRATEGIES AND BRAND ARCHITECTURE IN THE WINE INDUSTRY – CASE STUDY: DRĂGĂȘANI VINEYARD, VALCEA COUNTY, ROMANIA
by: Daniel Marian MICU, et al.
Published: (2023-01-01)