A phygital approach to cultural heritage: augmented reality at Regaleira
In the last two decades, contemporary society has been conceptualized and discussed around the assumption that digital technologies are its most defining feature. Jean Baudrillard’s take on the Fable of Borges suggests a replacement of the physical world by a virtual experiencing life, setting the t...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitat Politècnica de València
2020-01-01
|
| Series: | Virtual Archaeology Review |
| Subjects: | |
| Online Access: | https://polipapers.upv.es/index.php/var/article/view/11663 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850058218754015232 |
|---|---|
| author | José Gabriel Andrade Patrícia Dias |
| author_facet | José Gabriel Andrade Patrícia Dias |
| author_sort | José Gabriel Andrade |
| collection | DOAJ |
| description | In the last two decades, contemporary society has been conceptualized and discussed around the assumption that digital technologies are its most defining feature. Jean Baudrillard’s take on the Fable of Borges suggests a replacement of the physical world by a virtual experiencing life, setting the tone for a pessimistic and somewhat fearful attitude towards technological development. On the verge of the dissemination of disruptive innovations that can be described under the “umbrella” of Internet of Things (IoT), we observe not a replacement, but a deep and complex intertwining of online and offline experiences, sketching the contours of what can become a phygital society. This alternative conceptualization of our contemporary society, combined with the possibilities of technological development, affords new opportunities for the expression and experiencing of culture, and also for the creative industries. In our research, we explore the impact of one augmented reality (AR) app designed for one of the landmarks of the Portuguese cultural heritage, Quinta da Regaleira. We explored this single-case study using qualitative data collection techniques, aiming to discuss the positive and negative outcomes of this innovation, both for the dynamizing of cultural heritage, and for the visitors. The article provides useful information for heritage spaces that wish to follow this path. It describes the main steps to be taken in the production of content and provides examples of the narrative model that helps people to visit the space and obtain information, knowing stories relevant to the past and present of the cultural heritage. The objective is to clarify, finally, due to the research developed in the Quinta da Regaleira case study, what kind of stories and experiences can be narrated, the strengths of this application, its limitations, and paths for future investigations. |
| format | Article |
| id | doaj-art-a77e9f24f12c4b1c899c67ec1f55e24a |
| institution | DOAJ |
| issn | 1989-9947 |
| language | English |
| publishDate | 2020-01-01 |
| publisher | Universitat Politècnica de València |
| record_format | Article |
| series | Virtual Archaeology Review |
| spelling | doaj-art-a77e9f24f12c4b1c899c67ec1f55e24a2025-08-20T02:51:14ZengUniversitat Politècnica de ValènciaVirtual Archaeology Review1989-99472020-01-011122152510.4995/var.2020.116637665A phygital approach to cultural heritage: augmented reality at RegaleiraJosé Gabriel Andrade0Patrícia Dias1Universidade do MinhoUniversidade Católica PortuguesaIn the last two decades, contemporary society has been conceptualized and discussed around the assumption that digital technologies are its most defining feature. Jean Baudrillard’s take on the Fable of Borges suggests a replacement of the physical world by a virtual experiencing life, setting the tone for a pessimistic and somewhat fearful attitude towards technological development. On the verge of the dissemination of disruptive innovations that can be described under the “umbrella” of Internet of Things (IoT), we observe not a replacement, but a deep and complex intertwining of online and offline experiences, sketching the contours of what can become a phygital society. This alternative conceptualization of our contemporary society, combined with the possibilities of technological development, affords new opportunities for the expression and experiencing of culture, and also for the creative industries. In our research, we explore the impact of one augmented reality (AR) app designed for one of the landmarks of the Portuguese cultural heritage, Quinta da Regaleira. We explored this single-case study using qualitative data collection techniques, aiming to discuss the positive and negative outcomes of this innovation, both for the dynamizing of cultural heritage, and for the visitors. The article provides useful information for heritage spaces that wish to follow this path. It describes the main steps to be taken in the production of content and provides examples of the narrative model that helps people to visit the space and obtain information, knowing stories relevant to the past and present of the cultural heritage. The objective is to clarify, finally, due to the research developed in the Quinta da Regaleira case study, what kind of stories and experiences can be narrated, the strengths of this application, its limitations, and paths for future investigations.https://polipapers.upv.es/index.php/var/article/view/11663phygitalcultural heritagedigital mediaaugmented reality (ar)ar apps |
| spellingShingle | José Gabriel Andrade Patrícia Dias A phygital approach to cultural heritage: augmented reality at Regaleira Virtual Archaeology Review phygital cultural heritage digital media augmented reality (ar) ar apps |
| title | A phygital approach to cultural heritage: augmented reality at Regaleira |
| title_full | A phygital approach to cultural heritage: augmented reality at Regaleira |
| title_fullStr | A phygital approach to cultural heritage: augmented reality at Regaleira |
| title_full_unstemmed | A phygital approach to cultural heritage: augmented reality at Regaleira |
| title_short | A phygital approach to cultural heritage: augmented reality at Regaleira |
| title_sort | phygital approach to cultural heritage augmented reality at regaleira |
| topic | phygital cultural heritage digital media augmented reality (ar) ar apps |
| url | https://polipapers.upv.es/index.php/var/article/view/11663 |
| work_keys_str_mv | AT josegabrielandrade aphygitalapproachtoculturalheritageaugmentedrealityatregaleira AT patriciadias aphygitalapproachtoculturalheritageaugmentedrealityatregaleira AT josegabrielandrade phygitalapproachtoculturalheritageaugmentedrealityatregaleira AT patriciadias phygitalapproachtoculturalheritageaugmentedrealityatregaleira |