THE MARKETING ANALYSIS AS THE MECHANISM OF INCREASE IN COMPETITIVE ADVANTAGES OF THE ENTERPRISE IN THE BRANCH MARKET
In article it is proved that the main directions of marketing activity of the enterprises in modern economy combine lines of economic, financial, planned, production, marketing and research work. In the general structure of marketing by authors marketing of research and development, marketing of goo...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2017-02-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/595 |
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| author | L. Putyatina O. Orlova L. Lavrova |
| author_facet | L. Putyatina O. Orlova L. Lavrova |
| author_sort | L. Putyatina |
| collection | DOAJ |
| description | In article it is proved that the main directions of marketing activity of the enterprises in modern economy combine lines of economic, financial, planned, production, marketing and research work. In the general structure of marketing by authors marketing of research and development, marketing of goods and services, marketing of means of production, marketing of material resources, import and export marketing, marketing of financial and investment activity, marketing of social development is allocated. |
| format | Article |
| id | doaj-art-a71362ec67ef4e79b8dda314c4b0ee44 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2017-02-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-a71362ec67ef4e79b8dda314c4b0ee442025-02-04T08:27:49ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152017-02-01028688595THE MARKETING ANALYSIS AS THE MECHANISM OF INCREASE IN COMPETITIVE ADVANTAGES OF THE ENTERPRISE IN THE BRANCH MARKETL. Putyatina0O. Orlova1L. Lavrova2ФГБОУ ВО «Московский авиационный институт (национальный исследовательский университет)»ФГБОУ ВО «Московский авиационный институт (национальный исследовательский университет)»ФГБОУ ВО «Московский авиационный институт (национальный исследовательский университет)»In article it is proved that the main directions of marketing activity of the enterprises in modern economy combine lines of economic, financial, planned, production, marketing and research work. In the general structure of marketing by authors marketing of research and development, marketing of goods and services, marketing of means of production, marketing of material resources, import and export marketing, marketing of financial and investment activity, marketing of social development is allocated.https://vestnik.guu.ru/jour/article/view/595market researchmarketing strategystructure of marketingdirection of marketing |
| spellingShingle | L. Putyatina O. Orlova L. Lavrova THE MARKETING ANALYSIS AS THE MECHANISM OF INCREASE IN COMPETITIVE ADVANTAGES OF THE ENTERPRISE IN THE BRANCH MARKET Вестник университета market research marketing strategy structure of marketing direction of marketing |
| title | THE MARKETING ANALYSIS AS THE MECHANISM OF INCREASE IN COMPETITIVE ADVANTAGES OF THE ENTERPRISE IN THE BRANCH MARKET |
| title_full | THE MARKETING ANALYSIS AS THE MECHANISM OF INCREASE IN COMPETITIVE ADVANTAGES OF THE ENTERPRISE IN THE BRANCH MARKET |
| title_fullStr | THE MARKETING ANALYSIS AS THE MECHANISM OF INCREASE IN COMPETITIVE ADVANTAGES OF THE ENTERPRISE IN THE BRANCH MARKET |
| title_full_unstemmed | THE MARKETING ANALYSIS AS THE MECHANISM OF INCREASE IN COMPETITIVE ADVANTAGES OF THE ENTERPRISE IN THE BRANCH MARKET |
| title_short | THE MARKETING ANALYSIS AS THE MECHANISM OF INCREASE IN COMPETITIVE ADVANTAGES OF THE ENTERPRISE IN THE BRANCH MARKET |
| title_sort | marketing analysis as the mechanism of increase in competitive advantages of the enterprise in the branch market |
| topic | market research marketing strategy structure of marketing direction of marketing |
| url | https://vestnik.guu.ru/jour/article/view/595 |
| work_keys_str_mv | AT lputyatina themarketinganalysisasthemechanismofincreaseincompetitiveadvantagesoftheenterpriseinthebranchmarket AT oorlova themarketinganalysisasthemechanismofincreaseincompetitiveadvantagesoftheenterpriseinthebranchmarket AT llavrova themarketinganalysisasthemechanismofincreaseincompetitiveadvantagesoftheenterpriseinthebranchmarket AT lputyatina marketinganalysisasthemechanismofincreaseincompetitiveadvantagesoftheenterpriseinthebranchmarket AT oorlova marketinganalysisasthemechanismofincreaseincompetitiveadvantagesoftheenterpriseinthebranchmarket AT llavrova marketinganalysisasthemechanismofincreaseincompetitiveadvantagesoftheenterpriseinthebranchmarket |