Analysis of Marketing Mix Strategy in Increasing Sales Volume at De Vijas Cafe in Tempel Village, Krian District, Sidoarjo Regency (Study at De Vijas Cafe, Tempel Village, Krian District, Sidoarjo Regency)
This study aims to analyze the marketing mix strategy (7P) implemented by Kafe De Vijas in an effort to increase sales volume using the SWOT analysis approach. The method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The results...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-08-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/7147 |
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