QUALITATIVE RESEARCH ON THE ROLE AND IMPACT OF MARKETING ACTIVITY FOR CREATING A HIGHER STANDARD OF LIFE
This paper aims to highlight the role of marketing and its influences on society's standard of living. Starting from the phrase "the role of marketing is to ensure a higher standard of living", it has been analyzed how marketing has an impact on society by: knowing the needs of cus...
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| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2024-12-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/01/AUOES.December.2024.31.pdf |
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| Summary: | This paper aims to highlight the role of marketing and its influences on
society's standard of living. Starting from the phrase "the role of marketing is to
ensure a higher standard of living", it has been analyzed how marketing has an
impact on society by: knowing the needs of customers and potential customers,
ensuring a balance in the economic system, creating new jobs and facilitating the
process of specialization and international trade. The role of marketing has therefore
been analyzed from different perspectives, with concrete examples of real life being
provided. The purpose established in order to carry out the qualitative research was
identifying the attitudes of marketing specialists regarding the impact of marketing
activity on the standard of living. At the same time, this paper contains the results of
our conducted reaserch carried out by applying an interview to marketing specialists
with the help of an interview guide. |
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| ISSN: | 1222-569X 1582-5450 |