THE EFFECTS OF SOCIAL MEDIA CONTENT CHARACTERISTICS ON CONSUMER ENGAGEMENT – A SYSTEMATIC LITERATURE REVIEW

THE EFFECTS OF SOCIAL MEDIA CONTENT CHARACTERISTICS ON CONSUMER ENGAGEMENT – A SYSTEMATIC LITERATURE REVIEW

This paper explores the relationship between social media content characteristics and consumer engagement. Utilising a systematic literature review, we analysed 89 relevant studies, highlighting key findings on how various content types, formats and other characteristics affect user engagement. O...

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Bibliographic Details
Main Author: Flavia HERLE
Format: Article
Language:deu
Published: University of Oradea 2024-12-01
Series:Annals of the University of Oradea: Economic Science
Subjects:
social media
content
consumer engagement
Online Access:https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/01/AUOES.December.2024.33.pdf
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