PENGARUH PERCEIVED QUALITY DAN VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION ROSITA COOKIES

PENGARUH PERCEIVED QUALITY DAN VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION ROSITA COOKIES

This research was conducted to determine whether consumer satisfaction mediates the relationship between perceived quality and perceived value on repurchase intention on Rosita cookies products. Seeing from the interest of consumers in Indonesia towards snacks which continues to increase. In order...

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Bibliographic Details
Main Author: Claudio Jauwena
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2023-12-01
Series:Jurnal Performa
Subjects:
perceived quality
perceived value
consumer satisfaction
repurchase intention
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/3742
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