The Impact of Service Quality and Promotion on Revisit Intention of Museum Tourism with Customer Satisfaction and Destination Image as Mediating Variables
This study acknowledges its limitations in being confined to the SBY ANI Museum in Pacitan, which restricts the generalizability of findings to other museums or tourist destinations, as visitor experiences and behaviors may vary. Additionally, the use of questionnaires could introduce bias due to s...
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-02-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
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| Online Access: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/6249 |
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| author | Diska Dwi Yunanza Muzakar Isa |
| author_facet | Diska Dwi Yunanza Muzakar Isa |
| author_sort | Diska Dwi Yunanza |
| collection | DOAJ |
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This study acknowledges its limitations in being confined to the SBY ANI Museum in Pacitan, which restricts the generalizability of findings to other museums or tourist destinations, as visitor experiences and behaviors may vary. Additionally, the use of questionnaires could introduce bias due to self-reporting tendencies and potential overrepresentation of highly satisfied or dissatisfied respondents. The questionnaire's design could be elaborated upon, including whether pre-testing was conducted and whether questions were balanced to avoid ambiguity or leading responses. While Smart PLS was appropriately used for path analysis, the study could enhance clarity by detailing the interpretation of path coefficients, including effect sizes and confidence intervals, to better illustrate the strength and significance of the observed relationships.
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| format | Article |
| id | doaj-art-a5450087b0d9475c962903a63d8a82ac |
| institution | Kabale University |
| issn | 2621-606X |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj-art-a5450087b0d9475c962903a63d8a82ac2025-02-01T16:04:36ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2025-02-018110.31538/iijse.v8i1.6249The Impact of Service Quality and Promotion on Revisit Intention of Museum Tourism with Customer Satisfaction and Destination Image as Mediating VariablesDiska Dwi Yunanza0Muzakar Isa1Universitas Muhammadiyah Surakarta, Surakarta, IndonesiaUniversitas Muhammadiyah Surakarta, Surakarta, Indonesia This study acknowledges its limitations in being confined to the SBY ANI Museum in Pacitan, which restricts the generalizability of findings to other museums or tourist destinations, as visitor experiences and behaviors may vary. Additionally, the use of questionnaires could introduce bias due to self-reporting tendencies and potential overrepresentation of highly satisfied or dissatisfied respondents. The questionnaire's design could be elaborated upon, including whether pre-testing was conducted and whether questions were balanced to avoid ambiguity or leading responses. While Smart PLS was appropriately used for path analysis, the study could enhance clarity by detailing the interpretation of path coefficients, including effect sizes and confidence intervals, to better illustrate the strength and significance of the observed relationships. https://www.e-journal.uac.ac.id/index.php/iijse/article/view/6249Customer SatisfactionDestination ImagePromotionRevisit IntentionService Quality |
| spellingShingle | Diska Dwi Yunanza Muzakar Isa The Impact of Service Quality and Promotion on Revisit Intention of Museum Tourism with Customer Satisfaction and Destination Image as Mediating Variables Indonesian Interdisciplinary Journal of Sharia Economics Customer Satisfaction Destination Image Promotion Revisit Intention Service Quality |
| title | The Impact of Service Quality and Promotion on Revisit Intention of Museum Tourism with Customer Satisfaction and Destination Image as Mediating Variables |
| title_full | The Impact of Service Quality and Promotion on Revisit Intention of Museum Tourism with Customer Satisfaction and Destination Image as Mediating Variables |
| title_fullStr | The Impact of Service Quality and Promotion on Revisit Intention of Museum Tourism with Customer Satisfaction and Destination Image as Mediating Variables |
| title_full_unstemmed | The Impact of Service Quality and Promotion on Revisit Intention of Museum Tourism with Customer Satisfaction and Destination Image as Mediating Variables |
| title_short | The Impact of Service Quality and Promotion on Revisit Intention of Museum Tourism with Customer Satisfaction and Destination Image as Mediating Variables |
| title_sort | impact of service quality and promotion on revisit intention of museum tourism with customer satisfaction and destination image as mediating variables |
| topic | Customer Satisfaction Destination Image Promotion Revisit Intention Service Quality |
| url | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/6249 |
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