ANALYSIS OF THE IMPACT OF THE COVID19 PANDEMIC ON ONLINE FOOD SHOPPING
In our research, we analyzed the shopping habits that have developed due to the Covid-19 pandemic. The reason for this is that, as a result of the pandemic, consumers were forced to adapt to the new conditions, which caused a significant increase in online grocery shopping. In our research, we tr...
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| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2024-12-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/01/AUOES.December.2024.8.pdf |
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| Summary: | In our research, we analyzed the shopping habits that have developed due
to the Covid-19 pandemic. The reason for this is that, as a result of the pandemic,
consumers were forced to adapt to the new conditions, which caused a significant
increase in online grocery shopping. In our research, we tried to examine the impact
of Covid on the online food market. Consumer behavior is a complex pattern of
behavior that is made up of many elements, from individual needs to environmental
factors and available information. Within this, the purchase decision process plays a
prominent role, which we analyzed in our research using a five-step model. The
model spans from recognition to post-purchase evaluation and is key to
understanding consumer satisfaction. In the early stages of the epidemic, panic
buying occurred, which is why we considered it important to examine the topic. We
examine the evolution of the number of online food orders, the popularity of online
food shopping, and the issue of sustainability and environmental awareness in the
field of online shopping. In order to review the topic, we conducted a questionnaire
survey, as we found that the Covid-19 epidemic brought about fundamental changes
in consumer behavior and online food shopping. In our research, we performed a
detailed analysis based on the answers of the respondents. The obtained results
can highlight the importance of sustainability and trust in digital transactions, as well
as the evolution of modern consumer behavior and shopping preferences. |
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| ISSN: | 1222-569X 1582-5450 |