A case study on professional skills and accredited graduate programs of marketing
Abstract We model the relationship between professional skills and higher education programs as a non-directed bipartite network with binary entries representing the links between 28 skills (as captured by the occupational information network, O*NET) and 258 graduate program summaries (as captured b...
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| Format: | Article |
| Language: | English |
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SpringerOpen
2025-05-01
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| Series: | Applied Network Science |
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| Online Access: | https://doi.org/10.1007/s41109-025-00696-w |
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| author | Silvana Dakduk María del Pilar García-Chitiva Juan C. Correa |
| author_facet | Silvana Dakduk María del Pilar García-Chitiva Juan C. Correa |
| author_sort | Silvana Dakduk |
| collection | DOAJ |
| description | Abstract We model the relationship between professional skills and higher education programs as a non-directed bipartite network with binary entries representing the links between 28 skills (as captured by the occupational information network, O*NET) and 258 graduate program summaries (as captured by commercial brochures of graduate programs in marketing with accreditation standards of the “Association to Advance Collegiate Schools of Business”). While descriptive analysis for skills suggests a qualitative lack of alignment between the job demands captured by O*NET, inferential analyses based on exponential random graph model estimates show that skills’ popularity and homophily coexist with a systematic yet weak alignment to job demands for marketing managers. |
| format | Article |
| id | doaj-art-a4c28df45a0944c6b5fbfea1b53e46c4 |
| institution | DOAJ |
| issn | 2364-8228 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Applied Network Science |
| spelling | doaj-art-a4c28df45a0944c6b5fbfea1b53e46c42025-08-20T03:16:40ZengSpringerOpenApplied Network Science2364-82282025-05-0110112210.1007/s41109-025-00696-wA case study on professional skills and accredited graduate programs of marketingSilvana Dakduk0María del Pilar García-Chitiva1Juan C. Correa2Universidad de los Andes School of Management (UASM)Department of Strategy and Leadership, EGADE Business School, Tecnologico de MonterreyCritical Centrality Institute, Research & Development UnitAbstract We model the relationship between professional skills and higher education programs as a non-directed bipartite network with binary entries representing the links between 28 skills (as captured by the occupational information network, O*NET) and 258 graduate program summaries (as captured by commercial brochures of graduate programs in marketing with accreditation standards of the “Association to Advance Collegiate Schools of Business”). While descriptive analysis for skills suggests a qualitative lack of alignment between the job demands captured by O*NET, inferential analyses based on exponential random graph model estimates show that skills’ popularity and homophily coexist with a systematic yet weak alignment to job demands for marketing managers.https://doi.org/10.1007/s41109-025-00696-wSkillsUniversity programsBipartite networkCentralityExponential random graph |
| spellingShingle | Silvana Dakduk María del Pilar García-Chitiva Juan C. Correa A case study on professional skills and accredited graduate programs of marketing Applied Network Science Skills University programs Bipartite network Centrality Exponential random graph |
| title | A case study on professional skills and accredited graduate programs of marketing |
| title_full | A case study on professional skills and accredited graduate programs of marketing |
| title_fullStr | A case study on professional skills and accredited graduate programs of marketing |
| title_full_unstemmed | A case study on professional skills and accredited graduate programs of marketing |
| title_short | A case study on professional skills and accredited graduate programs of marketing |
| title_sort | case study on professional skills and accredited graduate programs of marketing |
| topic | Skills University programs Bipartite network Centrality Exponential random graph |
| url | https://doi.org/10.1007/s41109-025-00696-w |
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