Influence of cultural distance on the internationalisation of Spanish hotel companies
This paper analyses a study of the influence of “cultural distance” on the internationalisation of Spanish hotel companies. To define “cultural distance” we rely on Gesteland’s model which allows measurement of this for each destination. Interpretation of the behaviour of people in a given count...
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2014-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/644/1148 |
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| _version_ | 1832569947891433472 |
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| author | Germán Gémar |
| author_facet | Germán Gémar |
| author_sort | Germán Gémar |
| collection | DOAJ |
| description | This paper analyses a study of the influence of “cultural distance” on the
internationalisation of Spanish hotel companies. To define “cultural
distance” we rely on Gesteland’s model which allows measurement of
this for each destination. Interpretation of the behaviour of people in a
given country involves certain especially relevant variables. We refer to
the variables deal-focus or relationship-focus cultures, formal or
informal cultures, rigid-time or fluid-time cultures and expressive or
reserved cultures.
As a goal, we propose to discover if these have a measurable influence,
how “cultural distance” affects choice of a destination at which to
internationalise a chain, and if countries chosen by Spanish hoteliers
are more culturally compatible with Spain. The results of this study
support the conclusion that cultural distance should be taken into
account in studies of internationalisation of hotels. |
| format | Article |
| id | doaj-art-a4862311ae104275b2affffe8f24a479 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2014-01-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-a4862311ae104275b2affffe8f24a4792025-02-02T18:32:59ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662014-01-011013136Influence of cultural distance on the internationalisation of Spanish hotel companiesGermán Gémar0University of Málaga, Department of Economics and Business Administration, Campus El Ejido s/n. 29013. Málaga, SpainThis paper analyses a study of the influence of “cultural distance” on the internationalisation of Spanish hotel companies. To define “cultural distance” we rely on Gesteland’s model which allows measurement of this for each destination. Interpretation of the behaviour of people in a given country involves certain especially relevant variables. We refer to the variables deal-focus or relationship-focus cultures, formal or informal cultures, rigid-time or fluid-time cultures and expressive or reserved cultures. As a goal, we propose to discover if these have a measurable influence, how “cultural distance” affects choice of a destination at which to internationalise a chain, and if countries chosen by Spanish hoteliers are more culturally compatible with Spain. The results of this study support the conclusion that cultural distance should be taken into account in studies of internationalisation of hotels.https://tmstudies.net/index.php/ectms/article/view/644/1148cultural distancestrategic managementinternationalisationgesteland’s modelcountry riskhotel industry |
| spellingShingle | Germán Gémar Influence of cultural distance on the internationalisation of Spanish hotel companies Tourism & Management Studies cultural distance strategic management internationalisation gesteland’s model country risk hotel industry |
| title | Influence of cultural distance on the internationalisation of Spanish hotel companies |
| title_full | Influence of cultural distance on the internationalisation of Spanish hotel companies |
| title_fullStr | Influence of cultural distance on the internationalisation of Spanish hotel companies |
| title_full_unstemmed | Influence of cultural distance on the internationalisation of Spanish hotel companies |
| title_short | Influence of cultural distance on the internationalisation of Spanish hotel companies |
| title_sort | influence of cultural distance on the internationalisation of spanish hotel companies |
| topic | cultural distance strategic management internationalisation gesteland’s model country risk hotel industry |
| url | https://tmstudies.net/index.php/ectms/article/view/644/1148 |
| work_keys_str_mv | AT germangemar influenceofculturaldistanceontheinternationalisationofspanishhotelcompanies |