Influence of cultural distance on the internationalisation of Spanish hotel companies
This paper analyses a study of the influence of “cultural distance” on the internationalisation of Spanish hotel companies. To define “cultural distance” we rely on Gesteland’s model which allows measurement of this for each destination. Interpretation of the behaviour of people in a given count...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2014-01-01
|
| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/644/1148 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This paper analyses a study of the influence of “cultural distance” on the
internationalisation of Spanish hotel companies. To define “cultural
distance” we rely on Gesteland’s model which allows measurement of
this for each destination. Interpretation of the behaviour of people in a
given country involves certain especially relevant variables. We refer to
the variables deal-focus or relationship-focus cultures, formal or
informal cultures, rigid-time or fluid-time cultures and expressive or
reserved cultures.
As a goal, we propose to discover if these have a measurable influence,
how “cultural distance” affects choice of a destination at which to
internationalise a chain, and if countries chosen by Spanish hoteliers
are more culturally compatible with Spain. The results of this study
support the conclusion that cultural distance should be taken into
account in studies of internationalisation of hotels. |
|---|---|
| ISSN: | 2182-8466 |