The role of satisfaction in cultural activities’ word-of-mouth. A case study in the Picasso Museum of Málaga (Spain)
Word-of-mouth has become a relevant area of tourism research over recent decades. However, the effect of tourists’ emotions on these recommendations is an underdeveloped area, particularly in cultural tourism, which, in terms of tourist numbers, is the second most important sector in countries w...
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2016-01-01
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| Series: | Tourism & Management Studies |
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| Online Access: | https://tmstudies.net/index.php/ectms/article/view/846/pdf_14 |
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| author | María Jesús Carrasco-Santos Antonio Padilla-Meléndez |
| author_facet | María Jesús Carrasco-Santos Antonio Padilla-Meléndez |
| author_sort | María Jesús Carrasco-Santos |
| collection | DOAJ |
| description | Word-of-mouth has become a relevant area of tourism research over
recent decades. However, the effect of tourists’ emotions on these
recommendations is an underdeveloped area, particularly in cultural
tourism, which, in terms of tourist numbers, is the second most
important sector in countries with significant tourism industries, such
as Spain. Taking stock of recent advances in cultural tourism, this
paper explores specific factors that can affect visitor’s
recommendations of a museum, in this case the Picasso Museum in
Málaga (Spain). In a novel approach, an experiment (involving a guided
tour of some of Picasso’s shortlisted works and painting a self-portrait)
was conducted with 127 first-time Picasso Museum visitors (52.8%
Spaniards and 47.2 % international visitors). The results show that
strengthening the activation of emotions in tourists and non-tourists
during cultural activities has a positive effect on their satisfaction,
thereby positively influencing their word-of-mouth about the museum. |
| format | Article |
| id | doaj-art-a434f50bee274e708413bbcc8a1219f0 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2016-01-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-a434f50bee274e708413bbcc8a1219f02025-02-02T20:16:44ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662016-01-0112114515210.18089/tms.2016.12115The role of satisfaction in cultural activities’ word-of-mouth. A case study in the Picasso Museum of Málaga (Spain)María Jesús Carrasco-SantosAntonio Padilla-MeléndezWord-of-mouth has become a relevant area of tourism research over recent decades. However, the effect of tourists’ emotions on these recommendations is an underdeveloped area, particularly in cultural tourism, which, in terms of tourist numbers, is the second most important sector in countries with significant tourism industries, such as Spain. Taking stock of recent advances in cultural tourism, this paper explores specific factors that can affect visitor’s recommendations of a museum, in this case the Picasso Museum in Málaga (Spain). In a novel approach, an experiment (involving a guided tour of some of Picasso’s shortlisted works and painting a self-portrait) was conducted with 127 first-time Picasso Museum visitors (52.8% Spaniards and 47.2 % international visitors). The results show that strengthening the activation of emotions in tourists and non-tourists during cultural activities has a positive effect on their satisfaction, thereby positively influencing their word-of-mouth about the museum.https://tmstudies.net/index.php/ectms/article/view/846/pdf_14cultural tourismword-of-mouthmuseums |
| spellingShingle | María Jesús Carrasco-Santos Antonio Padilla-Meléndez The role of satisfaction in cultural activities’ word-of-mouth. A case study in the Picasso Museum of Málaga (Spain) Tourism & Management Studies cultural tourism word-of-mouth museums |
| title | The role of satisfaction in cultural activities’ word-of-mouth. A case study in the Picasso Museum of Málaga (Spain) |
| title_full | The role of satisfaction in cultural activities’ word-of-mouth. A case study in the Picasso Museum of Málaga (Spain) |
| title_fullStr | The role of satisfaction in cultural activities’ word-of-mouth. A case study in the Picasso Museum of Málaga (Spain) |
| title_full_unstemmed | The role of satisfaction in cultural activities’ word-of-mouth. A case study in the Picasso Museum of Málaga (Spain) |
| title_short | The role of satisfaction in cultural activities’ word-of-mouth. A case study in the Picasso Museum of Málaga (Spain) |
| title_sort | role of satisfaction in cultural activities word of mouth a case study in the picasso museum of malaga spain |
| topic | cultural tourism word-of-mouth museums |
| url | https://tmstudies.net/index.php/ectms/article/view/846/pdf_14 |
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