An Ethical Application to Student-Athlete Name, Image, and Likeness (NIL) Sponsorship
Student-athletes receiving the ability to profit off of their name, image, and likeness (NIL) ignited an industry disruption in college sports. Brands using student-athletes for sponsorship became a main NIL activity. Student-athletes are attractive to brands because of their social media followi...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kansas Libraries
2025-02-01
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| Series: | Journal of Intercollegiate Sport |
| Subjects: | |
| Online Access: | https://journals.ku.edu/jis/article/view/22186 |
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