Influence of brand awareness on new patient visits: a study at bhayangkara Anton Soedjarwo Pontianak hospital

The fading of brand awareness can occur because consumers tend to think about brands in limited range. New patient visits at Bhayangkara Anton Soedjarwo Hospital Pontianak in 2020 were low, only 10.9% per month. The purpose of this study is to explain the influence of the Brand Awareness components,...

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Bibliographic Details
Main Authors: Husna Hafilah ‘Adani, Iwan Dewanto
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2024-10-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
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Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/4402
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