The Role of Competitors and Customers in the Development of Environmentally Sound Technologies

The Role of Competitors and Customers in the Development of Environmentally Sound Technologies

The article presents two important forces influencing the development of produinnovations by suppliers of environmentally sound technologies, namely competitoand consumers. It discusses these phenomena on the basis of different theoreticapproaches (Ansoff and Stewart, 1967; Von Hippel, 1987, 2005, 2...

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Bibliographic Details
Main Author: Magdalena Marczewska
Format: Article
Language:English
Published: Cognitione Foundation for the Dissemination of Knowledge and Science 2014-01-01
Series:Journal of Entrepreneurship, Management and Innovation
Subjects:
environmentally sound technologies
customers
competitors
product innovations
user-driven innovations
Online Access: http://jemi.edu.pl/uploadedFiles/file/all-issues/vol10/issue2/JEMI_Vol10_Issue2_2014_Article_2.pdf
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