The Role of Competitors and Customers in the Development of Environmentally Sound Technologies
The article presents two important forces influencing the development of produinnovations by suppliers of environmentally sound technologies, namely competitoand consumers. It discusses these phenomena on the basis of different theoreticapproaches (Ansoff and Stewart, 1967; Von Hippel, 1987, 2005, 2...
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| Format: | Article |
| Language: | English |
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Cognitione Foundation for the Dissemination of Knowledge and Science
2014-01-01
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| Series: | Journal of Entrepreneurship, Management and Innovation |
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http://jemi.edu.pl/uploadedFiles/file/all-issues/vol10/issue2/JEMI_Vol10_Issue2_2014_Article_2.pdf
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| _version_ | 1832565523038076928 |
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| author | Magdalena Marczewska |
| author_facet | Magdalena Marczewska |
| author_sort | Magdalena Marczewska |
| collection | DOAJ |
| description | The article presents two important forces influencing the development of produinnovations by suppliers of environmentally sound technologies, namely competitoand consumers. It discusses these phenomena on the basis of different theoreticapproaches (Ansoff and Stewart, 1967; Von Hippel, 1987, 2005, 2007; Prahalad anRamaswamy, 2004). The results of the study show that Polish companies-suppliers environmentally sound technologies are willing to gain inspiration from both demanand supply side market players. In case of supply side of the market, in most casinspiration was not aimed at copying existing successful ideas. The competitors aperceived rather as a source of inspiration for further development of technologicsolutions. Although companies concentrate on having a relationship with customers and track their behavior, these relations have not been established by the Policompanies researched here in order to treat users as co-creators of product improvments or novelties. |
| format | Article |
| id | doaj-art-a3624ff4ce564f979981cc238a4a77b1 |
| institution | Kabale University |
| issn | 2299-7326 |
| language | English |
| publishDate | 2014-01-01 |
| publisher | Cognitione Foundation for the Dissemination of Knowledge and Science |
| record_format | Article |
| series | Journal of Entrepreneurship, Management and Innovation |
| spelling | doaj-art-a3624ff4ce564f979981cc238a4a77b12025-02-03T01:07:25ZengCognitione Foundation for the Dissemination of Knowledge and ScienceJournal of Entrepreneurship, Management and Innovation2299-73262014-01-01102396110.7341/20141022The Role of Competitors and Customers in the Development of Environmentally Sound TechnologiesMagdalena Marczewska0 Faculty of Management, University of Warsaw The article presents two important forces influencing the development of produinnovations by suppliers of environmentally sound technologies, namely competitoand consumers. It discusses these phenomena on the basis of different theoreticapproaches (Ansoff and Stewart, 1967; Von Hippel, 1987, 2005, 2007; Prahalad anRamaswamy, 2004). The results of the study show that Polish companies-suppliers environmentally sound technologies are willing to gain inspiration from both demanand supply side market players. In case of supply side of the market, in most casinspiration was not aimed at copying existing successful ideas. The competitors aperceived rather as a source of inspiration for further development of technologicsolutions. Although companies concentrate on having a relationship with customers and track their behavior, these relations have not been established by the Policompanies researched here in order to treat users as co-creators of product improvments or novelties. http://jemi.edu.pl/uploadedFiles/file/all-issues/vol10/issue2/JEMI_Vol10_Issue2_2014_Article_2.pdf environmentally sound technologiescustomerscompetitorsproduct innovationsuser-driven innovations |
| spellingShingle | Magdalena Marczewska The Role of Competitors and Customers in the Development of Environmentally Sound Technologies Journal of Entrepreneurship, Management and Innovation environmentally sound technologies customers competitors product innovations user-driven innovations |
| title | The Role of Competitors and Customers in the Development of Environmentally Sound Technologies |
| title_full | The Role of Competitors and Customers in the Development of Environmentally Sound Technologies |
| title_fullStr | The Role of Competitors and Customers in the Development of Environmentally Sound Technologies |
| title_full_unstemmed | The Role of Competitors and Customers in the Development of Environmentally Sound Technologies |
| title_short | The Role of Competitors and Customers in the Development of Environmentally Sound Technologies |
| title_sort | role of competitors and customers in the development of environmentally sound technologies |
| topic | environmentally sound technologies customers competitors product innovations user-driven innovations |
| url |
http://jemi.edu.pl/uploadedFiles/file/all-issues/vol10/issue2/JEMI_Vol10_Issue2_2014_Article_2.pdf
|
| work_keys_str_mv | AT magdalenamarczewska theroleofcompetitorsandcustomersinthedevelopmentofenvironmentallysoundtechnologies AT magdalenamarczewska roleofcompetitorsandcustomersinthedevelopmentofenvironmentallysoundtechnologies |