AI-Driven Innovations in Tourism: Developing a Hybrid Framework for the Saudi Tourism Sector
In alignment with Saudi Vision 2030’s strategic objectives to diversify and enhance the tourism sector, this study explores the integration of Artificial Intelligence (AI) in the Al-Baha district, a prime tourist destination in Saudi Arabia. Our research introduces a hybrid AI-based framework that l...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-01-01
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| Series: | AI |
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| Online Access: | https://www.mdpi.com/2673-2688/6/1/7 |
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| _version_ | 1832589420088262656 |
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| author | Abdulkareem Alzahrani Abdullah Alshehri Maha Alamri Saad Alqithami |
| author_facet | Abdulkareem Alzahrani Abdullah Alshehri Maha Alamri Saad Alqithami |
| author_sort | Abdulkareem Alzahrani |
| collection | DOAJ |
| description | In alignment with Saudi Vision 2030’s strategic objectives to diversify and enhance the tourism sector, this study explores the integration of Artificial Intelligence (AI) in the Al-Baha district, a prime tourist destination in Saudi Arabia. Our research introduces a hybrid AI-based framework that leverages sentiment analysis to assess and enhance tourist satisfaction, capitalizing on data extracted from social media platforms such as YouTube. This framework seeks to improve the quality of tourism experiences and augment the business value within the region. By analyzing sentiments expressed in user-generated content, the proposed AI system provides real-time insights into tourist preferences and experiences, enabling targeted interventions and improvements. The conducted experiments demonstrated the framework’s efficacy in identifying positive, neutral and negative sentiments, with the Multinomial Naive Bayes classifier showing superior performance in terms of precision and recall. These results indicate significant potential for AI to transform tourism practices in Al-Baha, offering enhanced experiences to visitors and driving the economic sustainability of the sector in line with the national vision. This study underscores the transformative potential of AI in refining operational strategies and aligning them with evolving tourist expectations, thereby supporting the broader goals of Saudi Vision 2030 for the tourism industry. |
| format | Article |
| id | doaj-art-a33937d88f73437c8c0f9d646aa604e6 |
| institution | Kabale University |
| issn | 2673-2688 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | AI |
| spelling | doaj-art-a33937d88f73437c8c0f9d646aa604e62025-01-24T13:17:22ZengMDPI AGAI2673-26882025-01-0161710.3390/ai6010007AI-Driven Innovations in Tourism: Developing a Hybrid Framework for the Saudi Tourism SectorAbdulkareem Alzahrani0Abdullah Alshehri1Maha Alamri2Saad Alqithami3Faculty of Computing and Information, Al-Baha University, Al-Baha 65779, Saudi ArabiaFaculty of Computing and Information, Al-Baha University, Al-Baha 65779, Saudi ArabiaFaculty of Computing and Information, Al-Baha University, Al-Baha 65779, Saudi ArabiaFaculty of Computing and Information, Al-Baha University, Al-Baha 65779, Saudi ArabiaIn alignment with Saudi Vision 2030’s strategic objectives to diversify and enhance the tourism sector, this study explores the integration of Artificial Intelligence (AI) in the Al-Baha district, a prime tourist destination in Saudi Arabia. Our research introduces a hybrid AI-based framework that leverages sentiment analysis to assess and enhance tourist satisfaction, capitalizing on data extracted from social media platforms such as YouTube. This framework seeks to improve the quality of tourism experiences and augment the business value within the region. By analyzing sentiments expressed in user-generated content, the proposed AI system provides real-time insights into tourist preferences and experiences, enabling targeted interventions and improvements. The conducted experiments demonstrated the framework’s efficacy in identifying positive, neutral and negative sentiments, with the Multinomial Naive Bayes classifier showing superior performance in terms of precision and recall. These results indicate significant potential for AI to transform tourism practices in Al-Baha, offering enhanced experiences to visitors and driving the economic sustainability of the sector in line with the national vision. This study underscores the transformative potential of AI in refining operational strategies and aligning them with evolving tourist expectations, thereby supporting the broader goals of Saudi Vision 2030 for the tourism industry.https://www.mdpi.com/2673-2688/6/1/7tourismSaudi Vision 2030sentimentsclassification |
| spellingShingle | Abdulkareem Alzahrani Abdullah Alshehri Maha Alamri Saad Alqithami AI-Driven Innovations in Tourism: Developing a Hybrid Framework for the Saudi Tourism Sector AI tourism Saudi Vision 2030 sentiments classification |
| title | AI-Driven Innovations in Tourism: Developing a Hybrid Framework for the Saudi Tourism Sector |
| title_full | AI-Driven Innovations in Tourism: Developing a Hybrid Framework for the Saudi Tourism Sector |
| title_fullStr | AI-Driven Innovations in Tourism: Developing a Hybrid Framework for the Saudi Tourism Sector |
| title_full_unstemmed | AI-Driven Innovations in Tourism: Developing a Hybrid Framework for the Saudi Tourism Sector |
| title_short | AI-Driven Innovations in Tourism: Developing a Hybrid Framework for the Saudi Tourism Sector |
| title_sort | ai driven innovations in tourism developing a hybrid framework for the saudi tourism sector |
| topic | tourism Saudi Vision 2030 sentiments classification |
| url | https://www.mdpi.com/2673-2688/6/1/7 |
| work_keys_str_mv | AT abdulkareemalzahrani aidriveninnovationsintourismdevelopingahybridframeworkforthesauditourismsector AT abdullahalshehri aidriveninnovationsintourismdevelopingahybridframeworkforthesauditourismsector AT mahaalamri aidriveninnovationsintourismdevelopingahybridframeworkforthesauditourismsector AT saadalqithami aidriveninnovationsintourismdevelopingahybridframeworkforthesauditourismsector |