The impact of dental photography in social media platforms on patients’ selection of dentists and type of treatment
Abstract Background Dental photography has many advantages such as improving professional communication, enhancing patient education, and facilitating treatment acceptance. This study investigated the impact of dental photography through social media on patients’ choice of dental care providers. Met...
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| Format: | Article |
| Language: | English |
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BMC
2025-01-01
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| Series: | BMC Oral Health |
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| Online Access: | https://doi.org/10.1186/s12903-025-05483-8 |
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| author | Yaser Nizar Alqabbani Nawaf Khalid Alfhaed Khaled Fawaz Almasaad Rahaf Yahya Mahanshi Faraz Farooqi Khalifa S. Al-Khalifa Balgis Osman Gaffar |
| author_facet | Yaser Nizar Alqabbani Nawaf Khalid Alfhaed Khaled Fawaz Almasaad Rahaf Yahya Mahanshi Faraz Farooqi Khalifa S. Al-Khalifa Balgis Osman Gaffar |
| author_sort | Yaser Nizar Alqabbani |
| collection | DOAJ |
| description | Abstract Background Dental photography has many advantages such as improving professional communication, enhancing patient education, and facilitating treatment acceptance. This study investigated the impact of dental photography through social media on patients’ choice of dental care providers. Methods This cross-sectional survey-based study recruited a convenience sample of adult patients attending selected public and private dental facilities in Saudi Arabia. Data was collected using an online self-administered questionnaire. Participants received the link to the questionnaire through social media of their treating dentists. Results A total of 552 completed the survey of whom 289 (52.4%) aged 18–25 years, 291 (52.7%) were males, 336 (60.9%) were bachelors, and the majority 448 (81.2%) had a postgraduate degree. Snapchat was the most commonly used social networking application, n = 190 (34.4%). Females reported they were more likely to report that seeing the previous cases affect their choice of a dentist (2.025(1.253–3.274)) and that social media can affect their choice as well (1.787(1.219–2.621)). While those who never visited the dentist were less likely (0.622(0.395–0.978)) to support the use of dental photography and less likely (0.579(0.362–0.926)) to report that social media affect their choice of a dentist. Instagram was found to be a significant platform for selecting a dentist (OR = 1.132, range; 0.608–2.11) (p-0.05). Conclusion The presence of the dentist in social networking sites and sharing of their pre-post treatment cases can be an effective marketing tool especially among females and Instagram users. |
| format | Article |
| id | doaj-art-a2c57183aebd4cfcbb162732595186b0 |
| institution | Kabale University |
| issn | 1472-6831 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | BMC |
| record_format | Article |
| series | BMC Oral Health |
| spelling | doaj-art-a2c57183aebd4cfcbb162732595186b02025-01-26T12:55:13ZengBMCBMC Oral Health1472-68312025-01-012511810.1186/s12903-025-05483-8The impact of dental photography in social media platforms on patients’ selection of dentists and type of treatmentYaser Nizar Alqabbani0Nawaf Khalid Alfhaed1Khaled Fawaz Almasaad2Rahaf Yahya Mahanshi3Faraz Farooqi4Khalifa S. Al-Khalifa5Balgis Osman Gaffar6College of Dentistry, Imam Abdulrahman Bin Faisal UniversityCollege of Dentistry, King Saud UniversityCollege of Dentistry, King Saud UniversityCollege of Dentistry, King Saud Bin Abdulaziz University For Health Sciences RiyadhDepartment of Dental Education, College of Dentistry, Imam Abdulrahman Bin Faisl UniversityDepartment of Preventive Dental Sciences, College of Dentistry, Imam Abdulrahman Bin Faisl UniversityDepartment of Preventive Dental Sciences, College of Dentistry, Imam Abdulrahman Bin Faisl UniversityAbstract Background Dental photography has many advantages such as improving professional communication, enhancing patient education, and facilitating treatment acceptance. This study investigated the impact of dental photography through social media on patients’ choice of dental care providers. Methods This cross-sectional survey-based study recruited a convenience sample of adult patients attending selected public and private dental facilities in Saudi Arabia. Data was collected using an online self-administered questionnaire. Participants received the link to the questionnaire through social media of their treating dentists. Results A total of 552 completed the survey of whom 289 (52.4%) aged 18–25 years, 291 (52.7%) were males, 336 (60.9%) were bachelors, and the majority 448 (81.2%) had a postgraduate degree. Snapchat was the most commonly used social networking application, n = 190 (34.4%). Females reported they were more likely to report that seeing the previous cases affect their choice of a dentist (2.025(1.253–3.274)) and that social media can affect their choice as well (1.787(1.219–2.621)). While those who never visited the dentist were less likely (0.622(0.395–0.978)) to support the use of dental photography and less likely (0.579(0.362–0.926)) to report that social media affect their choice of a dentist. Instagram was found to be a significant platform for selecting a dentist (OR = 1.132, range; 0.608–2.11) (p-0.05). Conclusion The presence of the dentist in social networking sites and sharing of their pre-post treatment cases can be an effective marketing tool especially among females and Instagram users.https://doi.org/10.1186/s12903-025-05483-8Dental photographyDental practicePatient perspectiveMarketingSocial media |
| spellingShingle | Yaser Nizar Alqabbani Nawaf Khalid Alfhaed Khaled Fawaz Almasaad Rahaf Yahya Mahanshi Faraz Farooqi Khalifa S. Al-Khalifa Balgis Osman Gaffar The impact of dental photography in social media platforms on patients’ selection of dentists and type of treatment BMC Oral Health Dental photography Dental practice Patient perspective Marketing Social media |
| title | The impact of dental photography in social media platforms on patients’ selection of dentists and type of treatment |
| title_full | The impact of dental photography in social media platforms on patients’ selection of dentists and type of treatment |
| title_fullStr | The impact of dental photography in social media platforms on patients’ selection of dentists and type of treatment |
| title_full_unstemmed | The impact of dental photography in social media platforms on patients’ selection of dentists and type of treatment |
| title_short | The impact of dental photography in social media platforms on patients’ selection of dentists and type of treatment |
| title_sort | impact of dental photography in social media platforms on patients selection of dentists and type of treatment |
| topic | Dental photography Dental practice Patient perspective Marketing Social media |
| url | https://doi.org/10.1186/s12903-025-05483-8 |
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