REVEALING THE IMPORTANCE OF GREEN COLLABORATION IN GREEN INNOVATION: ENTREPRENEURIAL MARKETING PERSPECTIVE

REVEALING THE IMPORTANCE OF GREEN COLLABORATION IN GREEN INNOVATION: ENTREPRENEURIAL MARKETING PERSPECTIVE

Green innovation (GI) is often perceived as unnecessary for companies, while the amount of packaging waste with the potential to pollute the environment continues to increase significantly. Without extraordinary action, this will lead to contamination of ecosystems and a threat to human health. The...

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Bibliographic Details
Main Authors: Esther Darmawan, Wirawan Endro Dwi Radianto, Thomas Stefanus Kaihatu, Christina Whidya Utami
Format: Article
Language:English
Published: Petra Christian University 2025-03-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Green innovation
green collaboration
business strategy
entrepreneurial marketing
Online Access:https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/30381
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