REVEALING THE IMPORTANCE OF GREEN COLLABORATION IN GREEN INNOVATION: ENTREPRENEURIAL MARKETING PERSPECTIVE
Green innovation (GI) is often perceived as unnecessary for companies, while the amount of packaging waste with the potential to pollute the environment continues to increase significantly. Without extraordinary action, this will lead to contamination of ecosystems and a threat to human health. The...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Petra Christian University
2025-03-01
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| Series: | Jurnal Manajemen dan Wirausaha |
| Subjects: | |
| Online Access: | https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/30381 |
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