Augmented Reality in Retail Transforming Shopping Experiences through Interactive Product Visualization
Extend Reality (AR) is changing the retail industry, offering immersive and interactive product visualization experiences. This paper differs from past literature as it is the first to focus on AR in retail from a numerical and quantitative perspective, with a framework that is based on real samples...
Saved in:
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
|
| Series: | ITM Web of Conferences |
| Subjects: | |
| Online Access: | https://www.itm-conferences.org/articles/itmconf/pdf/2025/07/itmconf_icsice2025_05010.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|