The Effect of Twin Date Events and Ease of Use Access on Purchase Decisions (Case Study on Shopee E-Commerce in Tangerang)

The Effect of Twin Date Events and Ease of Use Access on Purchase Decisions (Case Study on Shopee E-Commerce in Tangerang)

This study aims to test and analyze the effect of twin date events and ease of access to use on purchasing decisions in Shopee e-commerce. The sampling strategy in this study used purposive sampling. The participants in this study were residents of Tangerang City who used the Shopee application and...

Full description

Saved in:
Bibliographic Details
Main Authors: Lailatul Uyun, Anggi Irawan, Sulfarid Sulfarid
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-12-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Twin Date Event, Ease of Access to Use, Purchase Decision
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/5649
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items