PENGARUH PEMASARAN SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN DOMINIQUE’S DENGAN MINAT BELI SEBAGAI VARIABEL MEDIASI

PENGARUH PEMASARAN SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN DOMINIQUE’S DENGAN MINAT BELI SEBAGAI VARIABEL MEDIASI

The purpose of this study is to examine the impact of social media marketing on consumer purchasing decisions as mediated by Dominique's consumer purchasing interest. Respondents are Dominique's customers who have purchased products and visited 52 people who were chosen using a non-probab...

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Bibliographic Details
Main Author: Tio Phillbert
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2022-09-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/2920
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