Features of the discursive environment as a source for creating meaning in online communication (using the example of social networks)
With the spread of online communication, more and more attempts are being made to study it as a process occurring in different discursive spaces. In the article, using the example of a single message hosted on several social networks, the discursive conditions and the possibilities of various social...
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| Format: | Article |
| Language: | Russian |
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State University of Management
2019-11-01
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| Series: | Цифровая социология |
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| Online Access: | https://digitalsociology.guu.ru/jour/article/view/17 |
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| author | N. A. Yushkina M. A. Panarina |
| author_facet | N. A. Yushkina M. A. Panarina |
| author_sort | N. A. Yushkina |
| collection | DOAJ |
| description | With the spread of online communication, more and more attempts are being made to study it as a process occurring in different discursive spaces. In the article, using the example of a single message hosted on several social networks, the discursive conditions and the possibilities of various social media to influence the content of the meanings, created within their environment, have been analyzed. The subject of the research was the discursive characteristics of representations of a single message in various social networks. The purpose of the paper is presentation of a theoretical and methodological approach for cross-platform analysis of social media discourse, which, if desired, can be expanded on a larger data file, taking into account the results of the qualitative critical discourse analysis of the case introduced. The method of critical discourse analysis (CDA) has been used, which allows you to identify and analyze social structures in the framework of dialectical relationships. In the course of the study and analysis, it was revealed, that even in the case, when using the variable capabilities of various social networks to create and transmit meanings is not a deliberate strategy of a single institution, its messages were filled with different semantic content, which means, that they have different convincing and legitimizing opportunities. This was due to the inability to avoid certain conditions of production, creation and distribution of content, set by the policy of social networks. Social network, as a communicative space, creates a mode of production, distribution and consumption of content, and in this mode, communication is already carried out. Due to the specific features of each network, one can say, that they create different discursive spaces. |
| format | Article |
| id | doaj-art-a24a4f72fd4e454e942f87fa0b599dcc |
| institution | Kabale University |
| issn | 2658-347X 2713-1653 |
| language | Russian |
| publishDate | 2019-11-01 |
| publisher | State University of Management |
| record_format | Article |
| series | Цифровая социология |
| spelling | doaj-art-a24a4f72fd4e454e942f87fa0b599dcc2025-02-04T16:32:33ZrusState University of ManagementЦифровая социология2658-347X2713-16532019-11-0122253310.26425/2658-347X-2019-2-25-3317Features of the discursive environment as a source for creating meaning in online communication (using the example of social networks)N. A. Yushkina0M. A. Panarina1State University of ManagementANO "Laboratory Kryshtanovskaya"With the spread of online communication, more and more attempts are being made to study it as a process occurring in different discursive spaces. In the article, using the example of a single message hosted on several social networks, the discursive conditions and the possibilities of various social media to influence the content of the meanings, created within their environment, have been analyzed. The subject of the research was the discursive characteristics of representations of a single message in various social networks. The purpose of the paper is presentation of a theoretical and methodological approach for cross-platform analysis of social media discourse, which, if desired, can be expanded on a larger data file, taking into account the results of the qualitative critical discourse analysis of the case introduced. The method of critical discourse analysis (CDA) has been used, which allows you to identify and analyze social structures in the framework of dialectical relationships. In the course of the study and analysis, it was revealed, that even in the case, when using the variable capabilities of various social networks to create and transmit meanings is not a deliberate strategy of a single institution, its messages were filled with different semantic content, which means, that they have different convincing and legitimizing opportunities. This was due to the inability to avoid certain conditions of production, creation and distribution of content, set by the policy of social networks. Social network, as a communicative space, creates a mode of production, distribution and consumption of content, and in this mode, communication is already carried out. Due to the specific features of each network, one can say, that they create different discursive spaces.https://digitalsociology.guu.ru/jour/article/view/17online communicationssocial networksgovernment accountsbillsdiscourse analysiscontent production and consumption |
| spellingShingle | N. A. Yushkina M. A. Panarina Features of the discursive environment as a source for creating meaning in online communication (using the example of social networks) Цифровая социология online communications social networks government accounts bills discourse analysis content production and consumption |
| title | Features of the discursive environment as a source for creating meaning in online communication (using the example of social networks) |
| title_full | Features of the discursive environment as a source for creating meaning in online communication (using the example of social networks) |
| title_fullStr | Features of the discursive environment as a source for creating meaning in online communication (using the example of social networks) |
| title_full_unstemmed | Features of the discursive environment as a source for creating meaning in online communication (using the example of social networks) |
| title_short | Features of the discursive environment as a source for creating meaning in online communication (using the example of social networks) |
| title_sort | features of the discursive environment as a source for creating meaning in online communication using the example of social networks |
| topic | online communications social networks government accounts bills discourse analysis content production and consumption |
| url | https://digitalsociology.guu.ru/jour/article/view/17 |
| work_keys_str_mv | AT nayushkina featuresofthediscursiveenvironmentasasourceforcreatingmeaninginonlinecommunicationusingtheexampleofsocialnetworks AT mapanarina featuresofthediscursiveenvironmentasasourceforcreatingmeaninginonlinecommunicationusingtheexampleofsocialnetworks |