WHEN NATIONAL STEREOTYPES BECOME A BRAND: THE CASE OF SPAIN’S DESTINATION MARKETING
This paper aims to explore the role that the Spanish central government seems to have historically played on the conformation of national stereotypes and clichés through the campaigns launched to promote the country as a holiday destination abroad. With this objective in mind, a qualitative analysi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Murcia
2021-05-01
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| Series: | Cuadernos de Turismo |
| Subjects: | |
| Online Access: | https://revistas.um.es/turismo/article/view/474071 |
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