Formation of a comprehensive program of marketing strategy measures for an industrial company in a changing competitive environment
The formation of a comprehensive program of marketing strategy measures for an industrial company in a changing competitive environment is a key task to ensure its stability and adaptation to market changes. A proposed model includes three main stages: analysis of the market environment, development...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Polytechnic State University
2025-03-01
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| Series: | Економіка, управління та адміністрування |
| Subjects: | |
| Online Access: | https://ema.ztu.edu.ua/article/view/325951 |
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