Betekenis en betekeniskonstruksie in beeldkommunikasie

IN this article the author deals with certain arguments by the art philosopher historian Ernst Gombrich on the perception of images. The central argument is that the human being does not perceive (look at) reality with an innocent eye, but his outlook on life, cultural background and ideological be...

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Main Author: Pieter Jacobus Fourie
Format: Article
Language:English
Published: University of Johannesburg 2022-11-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/2139
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author Pieter Jacobus Fourie
author_facet Pieter Jacobus Fourie
author_sort Pieter Jacobus Fourie
collection DOAJ
description IN this article the author deals with certain arguments by the art philosopher historian Ernst Gombrich on the perception of images. The central argument is that the human being does not perceive (look at) reality with an innocent eye, but his outlook on life, cultural background and ideological beliefs "colour" his perception and interpretation of images. In the second part of the article he formulates a model which can be used in empirical research to determine the meaning which a respondent attaches to an image (images), as well as that which influences the final interpretation he makes.. This model is based on an underlying observational strategy and a search for and selection of sources of meaning.
format Article
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institution Kabale University
issn 0259-0069
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publishDate 2022-11-01
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series Communicare
spelling doaj-art-a217ee27097b4c849e4b3b5b53545da52025-01-20T08:42:32ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-014110.36615/jcsa.v4i1.2139Betekenis en betekeniskonstruksie in beeldkommunikasiePieter Jacobus Fourie0University of South Africa IN this article the author deals with certain arguments by the art philosopher historian Ernst Gombrich on the perception of images. The central argument is that the human being does not perceive (look at) reality with an innocent eye, but his outlook on life, cultural background and ideological beliefs "colour" his perception and interpretation of images. In the second part of the article he formulates a model which can be used in empirical research to determine the meaning which a respondent attaches to an image (images), as well as that which influences the final interpretation he makes.. This model is based on an underlying observational strategy and a search for and selection of sources of meaning. https://journals.uj.ac.za/index.php/jcsa/article/view/2139Ernst Gombrichperception and interpretation of imagesmeaning
spellingShingle Pieter Jacobus Fourie
Betekenis en betekeniskonstruksie in beeldkommunikasie
Communicare
Ernst Gombrich
perception and interpretation of images
meaning
title Betekenis en betekeniskonstruksie in beeldkommunikasie
title_full Betekenis en betekeniskonstruksie in beeldkommunikasie
title_fullStr Betekenis en betekeniskonstruksie in beeldkommunikasie
title_full_unstemmed Betekenis en betekeniskonstruksie in beeldkommunikasie
title_short Betekenis en betekeniskonstruksie in beeldkommunikasie
title_sort betekenis en betekeniskonstruksie in beeldkommunikasie
topic Ernst Gombrich
perception and interpretation of images
meaning
url https://journals.uj.ac.za/index.php/jcsa/article/view/2139
work_keys_str_mv AT pieterjacobusfourie betekenisenbetekeniskonstruksieinbeeldkommunikasie