RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET
The features of marketing strategy in domestic education market are considered. The methods of provision of educational services through distribution channels and strategic decisions on marketing complex elements in this sphere are revealed. The essence of the price policy as a complex of actions fo...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-04-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/992 |
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| _version_ | 1832541980839641088 |
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| author | N. Zemlyanskaya N. Kazakova V. Kolosova |
| author_facet | N. Zemlyanskaya N. Kazakova V. Kolosova |
| author_sort | N. Zemlyanskaya |
| collection | DOAJ |
| description | The features of marketing strategy in domestic education market are considered. The methods of provision of educational services through distribution channels and strategic decisions on marketing complex elements in this sphere are revealed. The essence of the price policy as a complex of actions for maintenance of optimum level of prices and to variation of its depending on a status of the market and the situation on in it of an educational institution is opened. The considerable attention is paid to a wasteful method of pricing as to the most widespread in this sphere. |
| format | Article |
| id | doaj-art-a1ec424f138c43bca1da2865841f5029 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2018-04-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-a1ec424f138c43bca1da2865841f50292025-02-04T08:27:54ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152018-04-0104313410.26425/1816-4277-2018-4-31-34992RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKETN. Zemlyanskaya0N. Kazakova1V. Kolosova2Moscow Aviation Institute (National Research University)Moscow Aviation Institute (National Research University)Moscow Aviation Institute (National Research University)The features of marketing strategy in domestic education market are considered. The methods of provision of educational services through distribution channels and strategic decisions on marketing complex elements in this sphere are revealed. The essence of the price policy as a complex of actions for maintenance of optimum level of prices and to variation of its depending on a status of the market and the situation on in it of an educational institution is opened. The considerable attention is paid to a wasteful method of pricing as to the most widespread in this sphere.https://vestnik.guu.ru/jour/article/view/992educational serviceseducation marketmarketing in educationhuman capitalpricing methods |
| spellingShingle | N. Zemlyanskaya N. Kazakova V. Kolosova RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET Вестник университета educational services education market marketing in education human capital pricing methods |
| title | RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET |
| title_full | RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET |
| title_fullStr | RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET |
| title_full_unstemmed | RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET |
| title_short | RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET |
| title_sort | research of features of marketing strategy in education market |
| topic | educational services education market marketing in education human capital pricing methods |
| url | https://vestnik.guu.ru/jour/article/view/992 |
| work_keys_str_mv | AT nzemlyanskaya researchoffeaturesofmarketingstrategyineducationmarket AT nkazakova researchoffeaturesofmarketingstrategyineducationmarket AT vkolosova researchoffeaturesofmarketingstrategyineducationmarket |