Digital marketing and customer orientation as predictors of sustainability in tourism SMES

Digital marketing and customer orientation as predictors of sustainability in tourism SMES

Digitalization in the business world is one of the crucial milestones that has generated great expectations and levels of importance in different business sectors, which is why this study aimed to analyze the influence of digital marketing and customer orientation on the sustainability of tourism sm...

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Bibliographic Details
Main Authors: Nancy Tupac Yupanqui Lima, Karla Liliana Haro-Zea, Robin Alexander Díaz Saavedra
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2024-02-01
Series:Innovative Marketing
Subjects:
customer orientation
digital marketing
model
scale
tourism
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19667/IM_2024_01_Lima.pdf
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