A Novel Approach to Identify the Categories of Attributes for the Three-Factor Structure in Customer Satisfaction
Evaluation of customer satisfaction is an important area of marketing research in which products are defined by attributes that can be grouped into different categories depending on their contribution to customer satisfaction. It is important to identify the category of an attribute so that it can b...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2020-01-01
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| Series: | Complexity |
| Online Access: | http://dx.doi.org/10.1155/2020/9506941 |
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