THE EXPERIENCE OF CONVERGENT EDITORIAL STAFF FORMATION AT BELGOROD STATE UNIVERSITY
The article examines the functional capabilities of converged mass media in the modern information space and corporate media. The author considers the problems of the construction of convergent mass media edition, examines the impact of convergence in mass media and social processes on image positio...
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| Format: | Article |
| Language: | English |
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Moscow Polytechnic University
2016-12-01
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| Series: | Высшее образование в России |
| Subjects: | |
| Online Access: | https://vovr.elpub.ru/jour/article/view/391 |
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| _version_ | 1832574822854426624 |
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| author | Veronika A. Smirnova |
| author_facet | Veronika A. Smirnova |
| author_sort | Veronika A. Smirnova |
| collection | DOAJ |
| description | The article examines the functional capabilities of converged mass media in the modern information space and corporate media. The author considers the problems of the construction of convergent mass media edition, examines the impact of convergence in mass media and social processes on image positioning of the object in the modern information space. |
| format | Article |
| id | doaj-art-a124621c8caf4c319766f37adc450bce |
| institution | Kabale University |
| issn | 0869-3617 2072-0459 |
| language | English |
| publishDate | 2016-12-01 |
| publisher | Moscow Polytechnic University |
| record_format | Article |
| series | Высшее образование в России |
| spelling | doaj-art-a124621c8caf4c319766f37adc450bce2025-02-01T13:14:16ZengMoscow Polytechnic UniversityВысшее образование в России0869-36172072-04592016-12-0102136141390THE EXPERIENCE OF CONVERGENT EDITORIAL STAFF FORMATION AT BELGOROD STATE UNIVERSITYVeronika A. Smirnova0Belgorod State National Research UniversityThe article examines the functional capabilities of converged mass media in the modern information space and corporate media. The author considers the problems of the construction of convergent mass media edition, examines the impact of convergence in mass media and social processes on image positioning of the object in the modern information space.https://vovr.elpub.ru/jour/article/view/391формирование имиджаконвергентная редакцияконтенткоммуникациисредства массовой информациицелевая аудиториякорпоративные медиаimage buildingconvergent editorial officeinformation contentcommunicationmass-mediatarget audiencecorporate media |
| spellingShingle | Veronika A. Smirnova THE EXPERIENCE OF CONVERGENT EDITORIAL STAFF FORMATION AT BELGOROD STATE UNIVERSITY Высшее образование в России формирование имиджа конвергентная редакция контент коммуникации средства массовой информации целевая аудитория корпоративные медиа image building convergent editorial office information content communication mass-media target audience corporate media |
| title | THE EXPERIENCE OF CONVERGENT EDITORIAL STAFF FORMATION AT BELGOROD STATE UNIVERSITY |
| title_full | THE EXPERIENCE OF CONVERGENT EDITORIAL STAFF FORMATION AT BELGOROD STATE UNIVERSITY |
| title_fullStr | THE EXPERIENCE OF CONVERGENT EDITORIAL STAFF FORMATION AT BELGOROD STATE UNIVERSITY |
| title_full_unstemmed | THE EXPERIENCE OF CONVERGENT EDITORIAL STAFF FORMATION AT BELGOROD STATE UNIVERSITY |
| title_short | THE EXPERIENCE OF CONVERGENT EDITORIAL STAFF FORMATION AT BELGOROD STATE UNIVERSITY |
| title_sort | experience of convergent editorial staff formation at belgorod state university |
| topic | формирование имиджа конвергентная редакция контент коммуникации средства массовой информации целевая аудитория корпоративные медиа image building convergent editorial office information content communication mass-media target audience corporate media |
| url | https://vovr.elpub.ru/jour/article/view/391 |
| work_keys_str_mv | AT veronikaasmirnova theexperienceofconvergenteditorialstaffformationatbelgorodstateuniversity AT veronikaasmirnova experienceofconvergenteditorialstaffformationatbelgorodstateuniversity |