Environmental Representation on Australian Children’s Television: An Analysis of Conservation Messages and Nature Portrayals

The early connection children form with nature is vital in fostering positive attitudes towards the environment. Television plays a significant role in shaping these attitudes, yet the inclusion of environmental messaging in children’s programs remains unexplored. This study investigates the extent...

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Main Authors: Breanna L. Morgan, Bradley P. Smith
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Conservation
Subjects:
Online Access:https://www.mdpi.com/2673-7159/4/4/43
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author Breanna L. Morgan
Bradley P. Smith
author_facet Breanna L. Morgan
Bradley P. Smith
author_sort Breanna L. Morgan
collection DOAJ
description The early connection children form with nature is vital in fostering positive attitudes towards the environment. Television plays a significant role in shaping these attitudes, yet the inclusion of environmental messaging in children’s programs remains unexplored. This study investigates the extent of conservation messages and nature portrayals on Australian free-to-air children’s television. A mixed-methods approach was employed, analysing all programs airing on ABC Kids, a network aimed at children aged two to six years old, over a seven-day period. Phase 1 involved summarising program descriptions, types, styles, moral themes, and durations. Phase 2 entailed viewing all episodes and noting environmental representations, which were then analysed using content analysis. Only 14.3% of programs (10/70), representing 10.3% of airtime (481/4652 min), included an ‘Environmental Experiences’ moral theme. Content analysis revealed six distinct themes in environmental representations, with more positive than negative messages. These messages were predominantly implicit, conveyed through character dialogue and imagery. Environmental moments represented a balance of flora and fauna but were largely not fact-based. This study suggests a need for increased airtime for environmentally focused programs and more consideration of current environmental issues. Producers are encouraged to include more positive environmental morals and align themes with children’s learning styles to enhance their connection to and understanding of environmental issues.
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spelling doaj-art-a0a0f12d2b8e43b4bf01b689d2219ba52025-08-20T02:55:45ZengMDPI AGConservation2673-71592024-11-014473174710.3390/conservation4040043Environmental Representation on Australian Children’s Television: An Analysis of Conservation Messages and Nature PortrayalsBreanna L. Morgan0Bradley P. Smith1School of Health, Medical and Applied Sciences, CQUniversity (Adelaide Campus), P.O. Box 42, Goodwood, SA 5034, AustraliaSchool of Health, Medical and Applied Sciences, CQUniversity (Adelaide Campus), P.O. Box 42, Goodwood, SA 5034, AustraliaThe early connection children form with nature is vital in fostering positive attitudes towards the environment. Television plays a significant role in shaping these attitudes, yet the inclusion of environmental messaging in children’s programs remains unexplored. This study investigates the extent of conservation messages and nature portrayals on Australian free-to-air children’s television. A mixed-methods approach was employed, analysing all programs airing on ABC Kids, a network aimed at children aged two to six years old, over a seven-day period. Phase 1 involved summarising program descriptions, types, styles, moral themes, and durations. Phase 2 entailed viewing all episodes and noting environmental representations, which were then analysed using content analysis. Only 14.3% of programs (10/70), representing 10.3% of airtime (481/4652 min), included an ‘Environmental Experiences’ moral theme. Content analysis revealed six distinct themes in environmental representations, with more positive than negative messages. These messages were predominantly implicit, conveyed through character dialogue and imagery. Environmental moments represented a balance of flora and fauna but were largely not fact-based. This study suggests a need for increased airtime for environmentally focused programs and more consideration of current environmental issues. Producers are encouraged to include more positive environmental morals and align themes with children’s learning styles to enhance their connection to and understanding of environmental issues.https://www.mdpi.com/2673-7159/4/4/43conservation messagingenvironmental educationchildren’s televisionmedia
spellingShingle Breanna L. Morgan
Bradley P. Smith
Environmental Representation on Australian Children’s Television: An Analysis of Conservation Messages and Nature Portrayals
Conservation
conservation messaging
environmental education
children’s television
media
title Environmental Representation on Australian Children’s Television: An Analysis of Conservation Messages and Nature Portrayals
title_full Environmental Representation on Australian Children’s Television: An Analysis of Conservation Messages and Nature Portrayals
title_fullStr Environmental Representation on Australian Children’s Television: An Analysis of Conservation Messages and Nature Portrayals
title_full_unstemmed Environmental Representation on Australian Children’s Television: An Analysis of Conservation Messages and Nature Portrayals
title_short Environmental Representation on Australian Children’s Television: An Analysis of Conservation Messages and Nature Portrayals
title_sort environmental representation on australian children s television an analysis of conservation messages and nature portrayals
topic conservation messaging
environmental education
children’s television
media
url https://www.mdpi.com/2673-7159/4/4/43
work_keys_str_mv AT breannalmorgan environmentalrepresentationonaustralianchildrenstelevisionananalysisofconservationmessagesandnatureportrayals
AT bradleypsmith environmentalrepresentationonaustralianchildrenstelevisionananalysisofconservationmessagesandnatureportrayals