Castillo-Villar, F. R., & Murillo, E. Industrial brand equity: A systematic literature review and directions for future research. Taylor & Francis Group.
Chicago Style (17th ed.) CitationCastillo-Villar, Fernando Rey, and Enrique Murillo. Industrial Brand Equity: A Systematic Literature Review and Directions for Future Research. Taylor & Francis Group.
MLA (9th ed.) CitationCastillo-Villar, Fernando Rey, and Enrique Murillo. Industrial Brand Equity: A Systematic Literature Review and Directions for Future Research. Taylor & Francis Group.
Warning: These citations may not always be 100% accurate.