The Place of Corporate Social Responsibility and its Activities in the Retail Firm Management
The paper deals with the important involvement of the retail firm - Corporate Social Responsibility (CSR) and its place and activities in the retail firm management. For the purpose of this paper we choose one of the Slovak retail firms. The main objective of the article is to find out, how CSR is p...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2012-06-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1480 |
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| _version_ | 1832557186606170112 |
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| author | Katarína Kleinová Zuzana Lušňáková |
| author_facet | Katarína Kleinová Zuzana Lušňáková |
| author_sort | Katarína Kleinová |
| collection | DOAJ |
| description | The paper deals with the important involvement of the retail firm - Corporate Social Responsibility (CSR) and its place and activities in the retail firm management. For the purpose of this paper we choose one of the Slovak retail firms. The main objective of the article is to find out, how CSR is placed in chosen firms activities. Besides other areas of CSR activities special emphasis is put on the firm – customer relationship which will be the most important CSR task for the future. Qualitative research method, in-depth interviews, is chosen in order to analyse the research aim of this paper. The paper deals with the important involvement of the retail firm - Corporate Social Responsibility (CSR) and its place and activities in the retail firm management. For the purpose of this paper we choose one of the Slovak retail firms. The main objective of the article is to find out, how CSR is placed in chosen firms activities. Besides other areas of CSR activities special emphasis is put on the firm – customer relationship which will be the most important CSR task for the future. Qualitative research method, in-depth interviews, is chosen in order to analyse the research aim of this paper. |
| format | Article |
| id | doaj-art-a020fe0ff1b44f8db35936891ceb5de5 |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2012-06-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-a020fe0ff1b44f8db35936891ceb5de52025-02-03T05:40:54ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402012-06-017(56)The Place of Corporate Social Responsibility and its Activities in the Retail Firm ManagementKatarína Kleinová0Zuzana Lušňáková1Department of Marketing, Faculty of Economics and Management, Slovak Agricultural University in NitreDepartment of Marketing, Faculty of Economics and Management, Slovak Agricultural University in NitreThe paper deals with the important involvement of the retail firm - Corporate Social Responsibility (CSR) and its place and activities in the retail firm management. For the purpose of this paper we choose one of the Slovak retail firms. The main objective of the article is to find out, how CSR is placed in chosen firms activities. Besides other areas of CSR activities special emphasis is put on the firm – customer relationship which will be the most important CSR task for the future. Qualitative research method, in-depth interviews, is chosen in order to analyse the research aim of this paper. The paper deals with the important involvement of the retail firm - Corporate Social Responsibility (CSR) and its place and activities in the retail firm management. For the purpose of this paper we choose one of the Slovak retail firms. The main objective of the article is to find out, how CSR is placed in chosen firms activities. Besides other areas of CSR activities special emphasis is put on the firm – customer relationship which will be the most important CSR task for the future. Qualitative research method, in-depth interviews, is chosen in order to analyse the research aim of this paper.https://pefim.sggw.edu.pl/article/view/1480 |
| spellingShingle | Katarína Kleinová Zuzana Lušňáková The Place of Corporate Social Responsibility and its Activities in the Retail Firm Management Polityki Europejskie, Finanse i Marketing |
| title | The Place of Corporate Social Responsibility and its Activities in the Retail Firm Management |
| title_full | The Place of Corporate Social Responsibility and its Activities in the Retail Firm Management |
| title_fullStr | The Place of Corporate Social Responsibility and its Activities in the Retail Firm Management |
| title_full_unstemmed | The Place of Corporate Social Responsibility and its Activities in the Retail Firm Management |
| title_short | The Place of Corporate Social Responsibility and its Activities in the Retail Firm Management |
| title_sort | place of corporate social responsibility and its activities in the retail firm management |
| url | https://pefim.sggw.edu.pl/article/view/1480 |
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