Project Portfolio – Competitive Advantage for Design&Construction Companies Marketing Their Activities

Complex markets, intense competition, advanced technologies, demanding customers and prudent shareholders require marketing intelligent. To understand the markets evolving and how can be modeled in order to identify better opportunities before others, to beat competitors in a much more intelligent t...

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Bibliographic Details
Main Authors: Ionela Claudia ALECSA (ȘTIRBEȚ), Florin POPESCU
Format: Article
Language:English
Published: Editura ASE 2015-12-01
Series:Revista de Management Comparat International
Subjects:
Online Access:https://www.rmci.ase.ro/no16vol5/08.pdf
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