Dire le genre dans la presse magazine féminine et masculine

In this paper, I aim at exploring how gender is built through media discourse. I have thus analysed the discourse used in editorial pieces published in French women’s and men’s lifestyle magazines in 2013. I show that gender, in this kind of media discourse, is not only performed through thematic ch...

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Main Author: Aurélie Olivesi
Format: Article
Language:fra
Published: Association Genres, sexualités, langage 2017-06-01
Series:Glad!
Subjects:
Online Access:https://journals.openedition.org/glad/568
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author Aurélie Olivesi
author_facet Aurélie Olivesi
author_sort Aurélie Olivesi
collection DOAJ
description In this paper, I aim at exploring how gender is built through media discourse. I have thus analysed the discourse used in editorial pieces published in French women’s and men’s lifestyle magazines in 2013. I show that gender, in this kind of media discourse, is not only performed through thematic choices, but is also built within discourse through enunciation itself. Therefore, even if editorialists provide similar perspectives on the evolution of gendered roles, they also offer different definitions of femininity (as the result of a fight) and masculinity (as the result of an heritage). But the most fundamental difference lies in the use of irony by editorial writers – toward themselves, or toward their own discourses. My conclusion is that irony contributes, in a most essential way, to the building of a gendered discourse in the media.
format Article
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institution Kabale University
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language fra
publishDate 2017-06-01
publisher Association Genres, sexualités, langage
record_format Article
series Glad!
spelling doaj-art-9fa0b209b7b74119b6dea0d2f5d188af2025-01-30T10:37:48ZfraAssociation Genres, sexualités, langageGlad!2551-08192017-06-01210.4000/glad.568Dire le genre dans la presse magazine féminine et masculineAurélie OlivesiIn this paper, I aim at exploring how gender is built through media discourse. I have thus analysed the discourse used in editorial pieces published in French women’s and men’s lifestyle magazines in 2013. I show that gender, in this kind of media discourse, is not only performed through thematic choices, but is also built within discourse through enunciation itself. Therefore, even if editorialists provide similar perspectives on the evolution of gendered roles, they also offer different definitions of femininity (as the result of a fight) and masculinity (as the result of an heritage). But the most fundamental difference lies in the use of irony by editorial writers – toward themselves, or toward their own discourses. My conclusion is that irony contributes, in a most essential way, to the building of a gendered discourse in the media.https://journals.openedition.org/glad/568genderperformativityenunciationdiscourse analysismagazineswomen’s magazines
spellingShingle Aurélie Olivesi
Dire le genre dans la presse magazine féminine et masculine
Glad!
gender
performativity
enunciation
discourse analysis
magazines
women’s magazines
title Dire le genre dans la presse magazine féminine et masculine
title_full Dire le genre dans la presse magazine féminine et masculine
title_fullStr Dire le genre dans la presse magazine féminine et masculine
title_full_unstemmed Dire le genre dans la presse magazine féminine et masculine
title_short Dire le genre dans la presse magazine féminine et masculine
title_sort dire le genre dans la presse magazine feminine et masculine
topic gender
performativity
enunciation
discourse analysis
magazines
women’s magazines
url https://journals.openedition.org/glad/568
work_keys_str_mv AT aurelieolivesi direlegenredanslapressemagazinefeminineetmasculine