PENGARUH MEDIA SOSIAL MARKETING DAN CITRA MEREK TERHADAP MINTA BELI KONSUMEN PROYEK BISNIS KAKU

PENGARUH MEDIA SOSIAL MARKETING DAN CITRA MEREK TERHADAP MINTA BELI KONSUMEN PROYEK BISNIS KAKU

This research is done to find out the effect of social media marketing and brand image on consumer buying interest in KAKU business project. By knowing the influence of social media marketing and brand image on consumer buying interest, it is hoped that KAKU will be able to increase the buying inte...

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Bibliographic Details
Main Authors: Novanda Crysma Terrasista, Helena Sidharta
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2022-10-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/1962
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